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Thread: Apple Launches "Better" Environmental Campaign with Tim Cook Narrating the Video

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Apple recently unveiled a campaign that clearly outlines the impact of the company’s environmental initiatives. The campaign is backed up with a revamped environmental responsibility website and an introductory video
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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Apple Launches "Better" Environmental Campaign with Tim Cook Narrating the Video


    Apple recently unveiled a campaign that clearly outlines the impact of the company’s environmental initiatives. The campaign is backed up with a revamped environmental responsibility website and an introductory video narrated by CEO Tim Cook.

    Those of you interested in watching the video can do so below:



    Cook says the following to open the video:

    Better. It's a powerful word, and a powerful ideal. It makes us look at the world and want more than anything to change it for the better. To innovate, improve, to reinvent. To make it better.
    He goes on to say that Apple is looking at ways to reduce its environmental footprint across a number of areas, from altering the materials used in its products to increasing their recyclability. He also calls out Apple’s new data center designs and Arizona sapphire plant that are powered entirely by renewable energy. He added the following:

    We have a long way to go and a lot to learn, But now, more than ever, we will work to leave the world better than we found it and make the tools that inspire others to do the same.
    As mentioned earlier, the video is part of an updated environmental responsibility website which Apple has broken out into more descriptive sections including Climate Change, Toxins, Finite Resources, and Our Progress. Each of the first three deal with ways in which Apple has altered its energy practices and products, while Our Progress features a letter from environmental chief Lisa Jackson and a bulleted list of major environmental victories over the past 13 years.

    Apple highlights include some of the following noteworthy achievements:
    • Including both data centers and corporate campuses, 94 percent of Apple's energy is from renewable sources
    • Apple is working with suppliers to recycle water with a new Clean Water Program pilot
    • All Apple cables used in China are now PVC-free
    • Apple has signed the CERES Climate Declaration
    • Energy initiatives at facilities in Cupertino have saved enough energy to power 1200 homes per year
    • Over 1000 shared bicycles will be available at the new 'spaceship' campus
    • Over 90 percent of material Apple recycles is from products other than their own
    Last edited by Akshay Masand; 04-22-2014 at 06:45 AM.

    Twitter: @AkshayMasand

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    iPhone? More like MyPhone SpidermanAPV's Avatar
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    The two paragraphs directly above the quote are virtually word-for-word copies.

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    iPhone? More like MyPhone
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    iPad trade in program dovetails with this. But how much for ipad2 ?

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