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03-26-2014, 11:53 PM #1
Games from the App Store Find Success with their Own TV Commercials
Analytics firm App Annie has released its February data on top-performing apps on iOS and Android for the month of February, highlighting how large developers have increasingly been able to leverage television commercials to help boost their rankings. These tactics arenít within financial reach of most developers but established players such as King and Big Fish Games have the resources to make an impact on television. In looking at the top App Store games by revenue in February, App Annie notes that Kingís Farm Heroes Saga leapt sixteen places from the previous month to land in seventh place, while Big Fish Casino moved up six places to just break into the top ten. Both games have benefited from television advertising in recent months, which has increased their visibility and user interest. The following was mentioned regarding the matter:
Farm Heroes Saga made major gains in iOS revenue in February, giving publisher King three of the Top 10 positions. [...] Farm Heroes Saga received extensive TV and print campaigns in the United Kingdom and United States, and performed strongly in both markets.
Another app receiving extensive TV commercials in the United States in February was Big Fish Casino, which made significant gains to join the Top 10 games by iOS revenue. It was interesting to note that the commercials for Big Fish Casino targeted female players, a marketing stance that has been adopted by several big game publishers in 2014.
Still, itís not surprising to see top apps utilize TV commercials to help increase App Store rankings.
Source: App Annie (blog)