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Thread: Apple Taking Grassroots Retail Approach in India

  1. #1
    MMi Staff Writer Michael Essany's Avatar
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    Default Apple Taking Grassroots Retail Approach in India


    Unlike the established tactics outlined in Apple's familiar retail playbook, the Mac-maker's plan to conquer the Indian smartphone and tablet market resembles more of a grassroots effort.

    Rather than focusing only on major cities and markets within the world's second most populous nation, Apple is advancing its retail presence in small communities across India.

    The Times of India reports that Apple wants to "go local with a vengeance," setting up relatively small, neighborhood shops outside of or within larger cities and tier II markets "in a bid to get closer to potential buyers as it pushes ahead with an India-specific strategy aimed at trying to grab market share from dominant rival Samsung."

    Specifically, we're told, stores carrying Apple products will be established by Apple distributors Redington and Ingram Micro. The same report notes that Apple has notified distributors and trade partners that it wants to set up exclusive 400-600 sq ft stores in neighborhoods and other subtle but still well-populated areas. As of this writing, it isn't known just how many Apple product shops will be launched, but given that Samsung has a presence in more than 1,000 smartphone cafes in India, the number could be substantial.

    "Apple wants to focus more on its entry-level models in these stores such as iPhone 4, iPhone 4s, iPad mini and iPad 2, which are essentially in the sub- 30,000 segment and also its largest-selling products in India," a senior executive of a leading trade partner of Apple tells The Times of India.

    Source: The Times of India

  2. #2
    Indians want bigger screens for their phones hence Samsung, the won't be impressed with the smaller obsolete iPhone 4 or 4S

    Apple needs to reduce the price of the 5C for the asian market

  3. #3
    Us Indians want a product that is worth the money we spend on it and when comparing between iOS and Android, Android is a no brainier. APPLE products are very costly compared to Android products in India, hence because we are a financially- sensitive market, it makes Android the clear winner. Also from an Indian's standpoint, its no secret that Apple products lack a lot of the basics that us Indians find an absolute necessity in a phone like ( and these a just some examples people- not something that I'm saying that is written in stone so don't kill me if you disagree), a removable battery, bigger screens, microSD slots for portable media and file sharing either via Bluetooth (VERY important) or removable media, and the list can go on and on. And even if you jailbreak you iOS device, it's still not going to be nearly as accessible as Android, and the other thing is , once a new FW is released by APPLE, then no jailbreak for a while, then you go back to using iOS stock which many of you can agree is not as useful/fun/ etc as a jailbroken iOS. So why go through all of that when you have Android!

  4. #4
    Quote Originally Posted by rickuk View Post
    Indians want bigger screens for their phones hence Samsung, the won't be impressed with the smaller obsolete iPhone 4 or 4S

    Apple needs to reduce the price of the 5C for the asian market
    Bang on.

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