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02-25-2014, 04:54 PM #1
Candy Crush Developer Withdraws Trademark Filing for the word "Candy"
The company behind the popular iOS game Candy Crush, King, has abandoned its controversial pursuit of ownership of the term “candy” in the US and has officially withdrawn its trademark application. The pulling of the application was first revealed by the folks over at Kotaku, which also received an official statement from King. The developer confirmed that the trademark filing was withdrawn after it obtained the rights to the name “Candy Crusher.” The company said the following regarding the matter:
Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.
In protest, independent game developers held a “game jam” creating candy-related games to bring attention to their concerns over King’s efforts. The so-called “candy jam” was held with the belief that “trademarking common words is ridiculous.” The theme of the event probably contributed some weight to King’s decision to withdraw the trademark filing which the company has withdrawn.
02-25-2014, 05:07 PM #2
I'm going to patent that word now. Thanks for the heads up.
02-25-2014, 05:16 PM #3
I patent the English words
"Hello" and "Goodbye"
02-25-2014, 05:27 PM #4
Oh, thank goodness. What a bunch of jerks - It's so easy to make up words. Juhsparkle. There, a name for a new game. Bangoline. Churple. Those took less than ten seconds - there's no good excuse for taking 'candy' or 'crush'.
02-25-2014, 05:58 PM #5
Kluse, Zblam, Trocxr, Splith, Baflok, Shonqs, Viddix. 7 world class names for apps.
02-25-2014, 06:05 PM #6
I don't know who started this but can the owners of Bejeweled sue candy crush for just using different icons in their game?
02-25-2014, 06:27 PM #7
02-25-2014, 06:28 PM #8
Trademarks register titles, words, etc. that might confuse people if another similar product started using them.
Patents cover the actual inventions themselves.
02-26-2014, 05:38 AM #9
people have a problem with them trademarking the word candy meanwhile the devices we all love and use is from a company that trademarked the word apple...
02-26-2014, 08:58 AM #10
02-26-2014, 12:40 PM #11
I am going to patent the word "patent".
I am going to make millions!!!!
02-27-2014, 12:29 PM #12
I'm going to trademark "sue," "court," and "legal."
03-18-2014, 12:41 AM #13
That was a bad move from the developers of Candy Crush. Patenting words like these that are very commonly used will only bring resentment among the people. I am not against patenting, but trade name registrations and patenting should be done for unique names of the business not for words like Candy, Teddy etc.