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02-15-2014, 06:07 AM #1
MLB Completes iBeacon Installation at its First Two Ballparks Ahead of the 2014 Season
Shortly after it was reported that Major League Baseball was working to install iBeacons in 20 ballparks in time for the start of the 2014 season, home fields for the Los Angeles Dodgers and San Diego Padres are already outfitted with the Bluetooth transmitters, according to Re/code. MLB reportedly remains on track with the remainder of its rollout. The following was mentioned regarding the matter:
The installation of 65 iBeacons at Dodger Stadium, home of the Los Angeles Dodgers, and San Diego’s Petco Park, home of the Padres, will be followed by similar work at more than a dozen and a half other MLB stadiums, the league said. The plan is to have more than 20 ballparks in total equipped with the technology by Opening Day in late March.
The Cupertino California company is looking to iBeacons as a way to enhance the visitor experience in stores, sporting arenas, and cultural venues, demonstrating the technology with a significant rollout at its own retail stores in the United States. Although Apple has promoted the concept of iBeacons by building support for the technology into iOS 7, it is also a broader technology based on Bluetooth LE, with transmitters being developed by a number of different companies.
The technology is yet to be implemented in the remaining ballparks for the 2014 season.