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01-08-2014, 02:22 PM #1
Forrester Finds Microsoft Beats The Apple Brand
The top-brand bragging rights belong to Microsoft. That's the declaration put forward by Forrester this week as the prominent research firm revealed its latest survey findings at the 2014 Consumer Electronic Show.
The Microsoft brand, Forrester says, has trumped Apple's. Significant news? Not really. But it's making headlines nonetheless.
Recently, Forrester conducted consumer Technographics research with U.S. online adults to uncover the drivers of a successful 21st century consumer technology brand.
"In a surprise upset, Microsoft trumped Apple and Samsung in the TRUE brand rankings," Forrester confirms. "In fact, Microsoft was the only brand in the survey to achieve the coveted trailblazer status – indicating that the Microsoft brand is 'at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands.'"
According to the same findings, however, all three brands were seen as "innovative" by consumers.
Forrester says that folks interested to learn what sets Microsoft apart from its rivals should check out the new “Innovative Consumer Technology Brands Win The Battle For Mindshare” report, which is available for purchase now.
01-08-2014, 02:49 PM #2
Why did I spend all this time and money going to college when I could have just become an analyst?They can have my jailbreak when they pry it from my cold dead fingers.
01-08-2014, 02:57 PM #3
No one likes any of the products Microsoft has released since Windows 7. No one has really liked practically any Microsoft product ever.
Last edited by Zokunei; 01-08-2014 at 04:12 PM.
01-08-2014, 04:03 PM #4
01-08-2014, 04:41 PM #5
From what parallel universe did this guy port in from? Or did his plane make a long layover in Denver.
You don't have to be an Apple fanboy to know this is fantasy.
01-08-2014, 05:25 PM #6
Analyst or Meteorologist? Tough choice as to which profession allows you to say completely wrong things and get away with it more.
01-08-2014, 05:27 PM #7
Here is Microsoft's brand in one word:
Seriously, that's what sums up Microsoft products these days.
01-08-2014, 05:41 PM #8
01-08-2014, 06:13 PM #9
Most US businesses use a windows based pc
Microsoft Office is the Number one office suite in the world.
Windows has the greatest number of software available
Windows os devices vastly outnumber OSX devices world wide
lol yeah except for that…
I have 7 here and at work with some win 8 OS
also my wife has 8
Guess what? No crashes
Its a myth
Older versions may and did crash
If any Win 7 or later crashed its probably 99% due to some other piece of software or problem Hardware the OS is solid as a rock
Last edited by WHUDS; 01-08-2014 at 06:24 PM.
01-08-2014, 06:23 PM #10
They must have this data confused with business vs consumer. I'd say almost all the consumers are hating W8, and even paying money to downgrade their brand new computer to Windows 7.
Apple's computer sales have gone steadily up. However, not surprisingly, tablets are the new. Soon there will be only tablets and computers are going to go away. If the rumors are true, we'll likely see an iPad tablet, with a larger screen, running an optimized version of iOS and Mac os X. The best of both worlds.
01-08-2014, 07:22 PM #11
Office is one of the few Microsoft products most people agree is the best.
Last edited by Zokunei; 01-08-2014 at 07:26 PM.
01-08-2014, 08:18 PM #12
Well I have both Windows 7 and 8.1 on my laptop. My laptop came with 7 and that is fast and stable with it. When I installed Windows 8 on it though, I did have stability issues where it would bluescreen about twice a day but the crashes were fixed when I upgraded it to 8.1
01-08-2014, 10:54 PM #13
Apple has been well established for a long time now and still got beat. And even though it won't affect Apple in the least......Deal with it!
01-09-2014, 03:40 AM #14
01-09-2014, 06:49 AM #15
Difference between trendy and a standard. When it comes to smart phones, laptops and desktops Apple seems to be on top right now. But we all know behind all of this is a server built by or software running MS. One needs the other. As a consumer I use both. Both are relevant and will be around for some time. Everything above is isolated opinion. While the article seems to spout fact, I see no #'s to support anything reported. The line "come again" comes to mind :]
01-09-2014, 07:02 AM #16
01-09-2014, 07:42 AM #17
01-10-2014, 01:20 AM #18
TBH...I started out with a PC & at the time..i never really though of a Mac other than they costed WAYYYY to much & i thought Windows was a Pretty Decent OS. I've Ran everything from XP(Which i STILL Think is The Best Windows OS EVER!) To Vista & Then Windows 7.Don't get me Wrong Windows make some decent software & hardware but the Constent updates everytime someone decided to Hack..or Spayware windows came with an Update. Then there's the issue with Price..sure PC's Prices vary from decently Priced $499 to $1000; BUT....When windows comes out with A New OS you either had a machine that could Run it or couldn't..and if you had to Buy the Software it wasn't Cheap and by Cheap i mean Apple Price for Software. So.. ..over the years of Buying Laptops after laptops The Amount of money I SPENT I could have BOUGHT A Mac, not to mention the resale value of a PC isn't Squat....vs that of a Mac. So I bought one. My first was a iMac 2011 then swapped it for My Current Model, the Mac Mini.