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12-18-2013, 05:35 AM #1
Apple to Adopt New Refund Policy in Australia Due to Consumer Laws
Apple appears to be under scrutiny for its product warranty practices overseas once again as a consumer watchdog group in Australia has forced the company to change its refund and return policies to be in line with the country’s laws. According to the Australian Competition and Consumer Commission (ACCC), Apple has been misleading customers about its responsibility to return, replace or refund purchases of products found to be faulty according to a report from The Sydney Morning Herald. ACCC chairman Rod Sims had the following to say regarding the matter:
The ACCC was concerned that Apple was applying its own warranties and refund policies effectively to the exclusion of the consumer guarantees contained in the Australian Consumer Law. This undertaking serves as an important reminder to businesses that while voluntary or express warranties can provide services in addition to the consumer guarantee rights of the ACL, they cannot replace or remove those ACL guarantee rights.
The ACCC would be able to take Apple to court over the findings but the company seems to have agreed to an undertaking that calls for a revision of its policies in the region as well as the retraining of staff to provide proper guidance regarding product warranties. In this case, Apple will be instituting warranties and return policies that extend up to 24 months after date of purchase and the company acknowledged that some products may be covered beyond that period. The Cupertino California company will also conduct its own investigation into faulty product claims going back two years starting from January 6, which is the official date of promised policy change. Over the next 90 days, the company is set to review returns and seek to remedy any failings as mandated by the ACL. Last but not least, Apple keep a consumer rights information page on its Australian website for a period of two years and keep ACCC consumer rights brochures handy at its retail stores.
Further complicating the issue is the fact that Apple had already extended its Australian AppleCare hardware guarantee to two years as of March this year, to bring the terms up to the government’s standards. It was reported at the time that an internal email instructed employees not to discuss the changes with customers, a practice that may have contributed to the ACCC’s findings.
For those of you who didn’t already know, warranty issues have been an ongoing struggle for Apple. In 2012, the company was fined over $260,000 by the Italian government for offering customers two-year AppleCare warranties rather than the standard free one-year option. Local law requires two years of free protection. This same situation also occurred in 2011, when Apple was fined $1.2 million over similar “unfair commercial practices.”
Source: The Sydney Morning Herald