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12-17-2013, 06:36 PM #1
Apple TV Posting Strong Sales and Impressive Growth According to NPD Data
While rumors of an Apple branded television set begin to die down, the Cupertino California company’s expansion into the living room continues with its Apple TV set-top box, which is quietly posting strong sales and impressive growth according to recent NPD data.
Just as Apple’s iPhone and handsets running Google’s Android operating system have combined to take over the mobile phone market, the Apple TV and its rival, the Roku system, dominate the third party set-top box market with approximately 80% between them. NPD analyst Benjamin Arnold shared the numbers with the folks over at AppleInsider.
The market for streaming accessories seems to be growing quickly, with sales up more than 30% on a unit basis over the last twelve months. Apple’s “hobby” has posted a 23% gain over the same period according to Arnold. Despite not seeing a hardware refresh in nearly two years, Apple has kept the Apple TV fresh with regular software updates, which according to Arnold are ultimately more important to consumers than speeds and feeds. He mentioned the following regarding the matter:
People buy Apple TV because they want to solve a problem — they want to get content from the small screen to the big screen.
The Cupertino California company adds new channels to the device and the company has recently been rumored to be tying live network television into the streamer. A summer update brought HBO Go and WatchESPN with channels like WatchABC being added more recently. Though the premium television and sports options still require a cable subscription, Apple is said to have begun negotiations directly with content providers in order to remove that stumbling block. The company brought former Hulu marketing and distribution chief, Pete Distad on board in July to move those negotiations along.
When asked about his thoughts on the rumored Apple-branded television set, Arnold expressed doubt that Apple would move in the direction “anytime soon.” He believes that Apple would instead focus their efforts on the Apple TV instead, where content, an area which Apple seems to know well, is king.
Do you own an Apple TV or Roku device? If so, how do you like it?
Source: NPD via AppleInsider
12-17-2013, 06:50 PM #2
Apple TV here and love it!
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Sage I (12-18-2013)
12-17-2013, 07:13 PM #3
Thinking of getting one. The older 1st generation with the 160gig hard(?) but would love for someone to explain to me the trade off between the older jail breakable ones vs the newer ones? Pro & Cons anyone?
Last edited by DieselVexx; 12-17-2013 at 07:16 PM.
12-17-2013, 08:33 PM #4
I have a 2nd gen (black, 720P) that we use frequently. Half the reason it is so great (for me) is that it's jailbroken and has greater functionality. I have a network attached storage (NAS) device with many movies on it that are accessible via XBMC and Fuse (flash core). For me, that increases it's value significantly. Without the jailbreak stuff, it's still outstanding to play music from your iPhone or iTunes library, to play a photo slide show, or send video content to the big screen/stereo. Airplay is my friend!
12-18-2013, 02:37 AM #5
12-18-2013, 05:21 AM #6
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12-18-2013, 08:30 AM #7
While there is no substitute for "live" tv, I would love to move to just internet viewing. If not just to save on my cable/internet bill. I have an extensive movie collection and have JB'en my APTV2 in the past. I may have to revisit that idea :]
12-23-2013, 06:18 AM #8
Dont need to jailbreak! Just get PLEX (free) import your media to it and then use iphone ipad ipodtouch to Airplay from the Plex app. Works perfectly!!
12-23-2013, 11:37 AM #9