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11-27-2013, 01:18 AM #1
NPD: Touchscreen PCs Expected to take 11% of Notebook Shipments in 2013
According to the latest data released by NPD DisplaySearch, 19.8 million touch-enabled notebook PCs will ship this year. This would account for about 11% of all notebooks shipped in 2013. Touchscreen notebook shipments have also ended up growing throughout the year, from just 7% in the first half of 2013. Manufacturers seem to be likely to put touchscreens on their “ultra-slim” PC models, giving users the option of tablet-style utilization.
Asus seems to be the most enthusiastic when it comes to embracing touchscreens on notebooks, with 20% of its laptops not sporting touch-capable displays. This has also helped Asus to carve out a 26.3% share of the touch notebook PC market according to NPD. For Sony, 17.6% of its notebooks shipped worldwide appear to be touch-capable but the Japanese electronics maker has managed to take just an 8% share of global notebook PCs with touch. In contrast, just 7.4% of Lenovo’s total notebook shipments sport touchscreens, yet it has a 14.7% market share.
It should be noted that one of the companies who has signaled that it has no plans to add touchscreens to its existing notebook lineup happens to be Apple. The company’s executives have panned Windows 8 “convergence” PCs that aim to offer the benefits of both a laptop and a tablet. Apple has instead kept its sight on the iPad and MacBook lineups separately, with difference operating systems and interfaces suited to each device. In one of the company’s quarterly earnings conference calls, Cook compared the idea of selling hybrid-tablet notebook devices to that of selling a refrigerator with toaster functions stacked on the side. He claimed that such combinations were not “pleasing to the user.” He continued by saying the following:
Anything can be forced to converge. But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone.
How do you feel about touchscreen PCs?
Source: NPD DisplaySearch