+ Reply
Results 1 to 12 of 12

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Apple's advertising Budget Found to be smaller than that of Microsoft and Samsung

is a discussion within the

Mac News

forums, a part of the

General Apple/Mac

section;
One of the common refrains heard from Apple critics is that Apple’s success has a lot to do with marketing and not much at all to do with innovative products.
...
  1. #1
    MMi Staff Writer Akshay Masand's Avatar
    Join Date
    Sep 2011
    Location
    New York City
    Posts
    3,899
    Thanks
    3
    Thanked 122 Times in 107 Posts

    Default Apple's advertising Budget Found to be smaller than that of Microsoft and Samsung


    One of the common refrains heard from Apple critics is that Apple’s success has a lot to do with marketing and not much at all to do with innovative products. For example, in the past, many critics liked to say that the iPod was just an average mp3 player that was able to own the market thanks to an assortment of dancing silhouette ads. In reality though, advertising will only take you so far. In the short term, it’s a great way to introduce the public to your product but in the long run, the marketing campaign touting less-than-stellar products that consumers don’t want is destined to fail.

    Horace Dediu of Asymco posted a chart that really puts Apple’s advertising efforts into perspective. Over the last five years, both Samsung and Microsoft have spent more on advertising than Apple did. Just to be fair, it should be pointed out that Samsung’s product lineup is far more expansive than Apple’s but the chart above should serve as a reminder that Apple’s success is rooted in great products, not a bloated advertising budget.

    An interesting strategy to think about though is whether Apple should leverage some of its extensive cash reserves to more heavily advertise its own products. We’ll have to wait and see how Apple handles the matter.

    Source: Asymco (Twitter)
    Last edited by Akshay Masand; 11-04-2013 at 11:45 PM.

    Twitter: @AkshayMasand

  2. #2
    iPhoneaholic Norb's Avatar
    Join Date
    Jan 2011
    Location
    Mountain View, California
    Posts
    407
    Thanks
    22
    Thanked 51 Times in 31 Posts

    This makes me smile...

  3. #3
    iPhone? More like MyPhone
    Join Date
    Jun 2012
    Posts
    234
    Thanks
    0
    Thanked 26 Times in 16 Posts

    Quote Originally Posted by Norb View Post
    This makes me smile...
    +1. instead of focusing on bettering their products they spend money on bashing apple.

  4. #4
    My iPhone is a Part of Me
    Join Date
    Jan 2012
    Posts
    648
    Thanks
    2
    Thanked 91 Times in 72 Posts

    To be fair, Apple gets so much free advertising on non commercials. If you ever watch a sporting event or just the Super Bowl alone, you see so many people and so many athletes and celebrities touting the iPhone. Apple doesn't need to advertise. The world will do it for them. Tim Cook and the rest of the crew just have to sit back and smile during those events.

  5. #5
    iPhone? More like MyPhone
    Join Date
    Sep 2013
    Posts
    109
    Thanks
    6
    Thanked 12 Times in 11 Posts

    There another reason why apple is the king, they already get the top smartphone sales out of every company. And best selling music player out of every company!!!!!! Apple FTW

  6. #6
    iPhone? More like MyPhone ohthatguyagain's Avatar
    Join Date
    Sep 2008
    Location
    Texas
    Posts
    288
    Thanks
    46
    Thanked 14 Times in 9 Posts

    Quote Originally Posted by Scotty Manley Silberhorn View Post
    To be fair, Apple gets so much free advertising on non commercials. If you ever watch a sporting event or just the Super Bowl alone, you see so many people and so many athletes and celebrities touting the iPhone. Apple doesn't need to advertise. The world will do it for them. Tim Cook and the rest of the crew just have to sit back and smile during those events.
    Either apple paid them marketing dollars by giving them free product (product placement), or those folks genuinely like the apple product they have and willfully advertise it.

    It's been said many times by folks much smarter than me that truly innovative products sell themselves.

  7. #7
    iPhoneaholic
    Join Date
    Apr 2008
    Posts
    467
    Thanks
    0
    Thanked 69 Times in 50 Posts

    Old news, but worth repeating since every Android Fanboy out there loves to throw down that old line of marketing being Apple's only means of selling.

    Too bad you'll only see this on this site and not on other more general sites like The Verge or Engadget. Their Fandroid viewer base would revolt, brand them as Apple fanboys, and say they'll never visit their siite again.

  8. #8
    iPhone? More like MyPhone
    Join Date
    Mar 2008
    Posts
    168
    Thanks
    2
    Thanked 6 Times in 6 Posts

    Both Microsoft and Samsung sell more than just handheld devices so of course their advertising budget will be bigger.

  9. #9
    iPhone? More like MyPhone
    Join Date
    Jun 2008
    Location
    Orlando
    Posts
    109
    Thanks
    21
    Thanked 12 Times in 11 Posts

    Quote Originally Posted by NegativeBeef View Post
    Both Microsoft and Samsung sell more than just handheld devices so of course their advertising budget will be bigger.
    Oh, I thought Apple sold more than just handheld devices? I guess my MacBook Pro, iMac and Apple TV aren't Apple products after all.

  10. #10
    iPhoneaholic Norb's Avatar
    Join Date
    Jan 2011
    Location
    Mountain View, California
    Posts
    407
    Thanks
    22
    Thanked 51 Times in 31 Posts

    Quote Originally Posted by Scotty Manley Silberhorn View Post
    To be fair, Apple gets so much free advertising on non commercials. If you ever watch a sporting event or just the Super Bowl alone, you see so many people and so many athletes and celebrities touting the iPhone. Apple doesn't need to advertise. The world will do it for them. Tim Cook and the rest of the crew just have to sit back and smile during those events.
    To be fair, people that don't understand quality and a complete product vs a wannabe imitation will always look for excuses and loopholes. These same people will never give credit where credit is due...

  11. #11
    Banned
    Join Date
    Aug 2009
    Location
    Bklyn NY !!
    Posts
    913
    Thanks
    60
    Thanked 62 Times in 51 Posts

    Quote Originally Posted by kalpesh78 View Post
    +1. instead of focusing on bettering their products they spend money on bashing apple.
    lol, they do make better products. apple seems to think so. apple spends less because they can. they get plenty of free publicity and all the hype they need. lines forming weeks before the phone goes on sale., giddy newspeople who know nothing about tech praising the iPhone etc etc. in spite of it all, Samsung sells more phones, makes as much and sometimes more money than apple. Samsung is quite successful and its a good thing for apple that Samsung's business expands far far beyond just phones and app stores.

    Quote Originally Posted by Norb View Post
    To be fair, people that don't understand quality and a complete product vs a wannabe imitation will always look for excuses and loopholes. These same people will never give credit where credit is due...
    that's a door that swings both ways dude.
    Last edited by jOnGarrett; 11-06-2013 at 12:15 PM.

  12. #12
    iPhoneaholic Norb's Avatar
    Join Date
    Jan 2011
    Location
    Mountain View, California
    Posts
    407
    Thanks
    22
    Thanked 51 Times in 31 Posts

    Quote Originally Posted by jOnGarrett View Post
    that's a door that swings both ways dude.
    It's true... but it was a big argument that all Apple does is marketing. It's nice to know it's not the case and quiet the opposite. Word of mouth might be a form of marketing but it's what you get from being good at what you do, not trying to trick people.


    By the way, I'd like to clear the air with you...
    Keep this in mind... I work in IT, I work with all sorts of platforms I'm far from Apple only but I prefer it when I'm not working (it's like my vacation from the stuff I work with all day). I like Apple because it fits my needs not because it's the best or I don't know about the power of the alternatives. That's why I hate people that come on here and try to **** on my choice. We might joke around and make fun of other platforms but it's mostly jokes and it's with the assumption that we are around like minded people. People that are dead serious about it can't be taken seriously. I had a guy at my work talk to me about Apple and once he said Apple is like a Ferrari the conversation got awkward. Anyways just wanted to share that because I been a bit of a **** to you but at the same time I think a lot if it was well deserved.

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts