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10-30-2013, 01:17 PM #1
Apple's R&D Costs Have Spiked This Year
If it's any consolation to the critics who contend that Apple has forgotten how to innovate, Apple's spending on research and development has climbed significantly this year.
Apple’s annual Form 10-K filing with the Securities and Exchange Commission is giving us a good look inside of the tech giant's R&D expenditures. And so far this year, they're up 32 percent.
What that boils down to in terms of dollars and cents is about $4.5 billion. That's how much Apple has coughed up for research and development in 2013.
Apple accounts the increase in expenditure to increase in personnel, also to increased expenditures it had to make to support expanded activities. Apple believes that “focused investments” in R&D are crucial to its future growth, the filing states, and that it expects to make further investments in this sector down the line.
10-30-2013, 01:22 PM #2
Gotta spend money to make momey
10-30-2013, 05:29 PM #3
They sure didn't spend it making the 5S or 5C!
10-30-2013, 05:42 PM #4
10-30-2013, 06:52 PM #5
They are desperate...
10-30-2013, 07:27 PM #6
My wife's 5s was just replaced. It was 3 weeks old. It was having a lot of issues. I did a clean install, updated the iOS. AppleCare on phone had me run some tests. Took it to apple store and they did a few things as well. Finally one test they did and I am not sure, they said it did not work, so they gave her a new phone.
10-30-2013, 08:46 PM #7
Ripping off the jailbreaking community if free!
10-30-2013, 09:09 PM #8
So R&D has gone up but the quality of their devices has gone down.
They should spend less on R&D and put money back into quality.
10-31-2013, 01:08 AM #9
10-31-2013, 01:29 PM #10
4.5 billion is NOT a drop in the bucket, even by Apple's standards.