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10-21-2013, 10:22 PM #1
Presentation Video of Apple's Campus 2 Project Offers a Look at its Roots
The City of Cupertino recently published the complete video of a planning commission session that took place in early October, including a rarely seen clip Apple used to introduce the Campus 2 project. Towards the beginning of the, Apple’s real estate and facilities chief Dan Whisenhunt introduces the short three-and-half minute clip create to promote the Campus 2 project to the City of Cupertino’s planning commission and ultimately the city council.
As noted by the folks over at CNET, the video was shown to the public at this month’s planning commission meeting as well as the recent Cupertino City Council vote that granted Apple final approval of the project. Architect Norman Foster along with other project team members; discuss the beginning and future implications of Apple’s huge undertaking. The clip feels like promo material crafted for Apple’s product keynotes with a heavy emphasis on sustainability, usability and quality craftsmanship. Foster notes that the now-famous circular “spaceship” structure wasn’t in the original plans. He mentioned the following regarding the matter:
It didn't start as a circular building, it really grew into that. So the idea of one building with a great park was really borne out of a very intensive process.
According to Apple’s senior arborist, David Muffly, a large part of Apple’s plan is to bring California back to Cupertino. The former HP campus on which Apple’s Campus 2 Is being built was covered in buildings, concrete parking lots and non-indigenous decorative trees which were ill-suited to the specific Pacific climate. The strongest of the trees will be replanted and augmented with sturdy species that will flourish to create large open expanses of greenery. Apple’s VP of Environmental Initiatives Lisa Jackson reiterates that 80% of the site will be so-called “green space,” while the main building will go without air conditioning or heating for 75% of the year thanks to natural ventilation. Furthermore, 100% of the campus’ energy will be sourced from renewable assets like solar power and natural gas.
Finally, the design itself was detailed with Foster and Partners architect, Stefan Behling, saying nearly every aspect of the structure is pushing the boundaries of current technology. This includes the façade to the unique concrete structure, “everything is handcrafted for this project.”
Throughout the clip, you’ll see snippets from Jobs’ original 2011 Campus 2 pitch to the Cupertino City Council in 2011 and also seen in one of the shots is SVP of Design, Jony Ive. The video has a flow of music as the camera pans over a model of the Campus 2 site with Jobs finishing saying:
Apple's always been in Cupertino and we're proud to be here.