With Apple set to unveil the new fifth-gen iPad and a second-gen iPad mini at its upcoming media event in less than two weeks, the Cupertino California company will draw away the eyes of the tech world as Microsoft and Nokia attempt to drum up some interest of their own competing devices on the very same day.

Microsoft previously announced its Surface 2 lineup last month, with the new hardware set to go on sale on October 22 (the same day as Apple’s media event). Apple’s next-gen tablets will likely become available to purchase on November 1 if you consider any of the past launch schedules as indications.

October 22 is the same day that Nokia is also scheduled to hold an event in Dubai where it is expected to introduce its own tablet hardware. The scheduling overlap sets Apple up to steal a considerable amount of thunder from its competitors who are trying to gain a foothold in a tablet market which is already currently dominated by the iPad.

This month’s iPad event isn’t the first time that Apple has scheduled a media blitz that conflicts with its competition either. This year’s September 10 announcement of the iPhone 5S and iPhone 5C drew attention away from the IFA Berlin Show, where a number of tech companies announced products including Samsung’s Galaxy Note 3 handset and the Galaxy Gear smart watch. Last year, Microsoft’s first-gen Surface products and its Windows 8 desktop operating system both became available on October 26. This was three days after the iPad mini and fourth-gen iPad were announced by Apple and just a week before both devices became available for purchase.

For those of you who didn’t already know, Apple has settled into a pattern in the past two years of announcing new iPhones in September and new iPads in October. The events are typically held on a Tuesday with the product availability occurring the Friday of the following week.

Source: AppleInsider