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10-03-2013, 01:30 AM #1
Qualcomm Calls A7 CPU in iPhone 5S a "Gimmick" but Hints at its own 64-bit Chip
A senior vice president for Apple supplier Qualcomm recently said the 64-bit A7 chip in Apple’s iPhone 5S is more of a marketing gimmick than a development that will lead to real consumer benefits. At the same time, it appears to hint that the chip maker is planning a future 64-bit processor of its own. Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm said the following in an interview with TechWorld:
I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.
At the same time, Chandrasekher seemed to hint that Qualcomm which supplies the LTE chips used inside Apple’s mobile devices would itself be rolling out a 64-bit mobile processor at some point in the future. He continued by saying the following:
From an engineering efficiency standpoint it just makes sense to do that. Particularly the OS guys will want it at some point in time.
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10-03-2013, 01:35 AM #2
I think the SVP of Qualcom is missing the point. Apple is beginning a transition that eventually all smartphones and tablets will most likely transition to. Just like the App Store, by the time all the other companies make the switch, Apple will be way ahead of the game in software optimization for 64bit applications, and users will immediately tell a difference in quality versus other mobile operating systems.
10-03-2013, 01:49 AM #3
I want to know then, if it's a "Sales Gimmick," Why the hell is Samsung going to a 64 bit chip as well. Typical out of touch executives trying to "spin" things to avoid being seen as the last one to get on board.
10-03-2013, 01:58 AM #4
Yet he plans to do the same & just roll out a 64bit chip cos everyone will end up doing it? #iSheepTwitter ID: @Jato_BZ
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10-03-2013, 03:14 AM #5
10-03-2013, 04:21 AM #6
Don't worry. When they announce their 64-bit chips in their new phones next year, they'll say stuff along the lines of: "TRUE 64-bit Processing, with the memory to carry it!" or something like that.
10-03-2013, 05:17 AM #7
10-03-2013, 05:26 AM #8
10-03-2013, 05:41 AM #9that 64-bit processors are almost useful in addressing memory quantities above 4 GB whereas the iPhone 5S has only 1 GB of RAM.
After reading the comments you all sound like little 12 yr old fanboys( it's not about being first or last.
The way I see it, Apple pushed a tech that we don't need for maybe 5-10 years, forcing every competing company to, well, compete.
Was the iPhone 5s to come with 4gb ram (up from 1gb from the i5) then my views would be different and to quote some guy above me, 4GB of ram would be TRUE X64
Last edited by highboi; 10-03-2013 at 05:57 AM.
10-03-2013, 05:44 AM #10
If the 64-bit processor is a marketing gimmick and useless in a consumer device, then why are they going to create on for the same device type? "We decided to make our own useless processor for devices that don''t need them and get zero benefit from having them".
10-03-2013, 05:55 AM #11
10-03-2013, 06:03 AM #12
Sounds like sour grapes to me.
10-03-2013, 06:11 AM #13
This news is like 4 days old lol
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10-03-2013, 06:41 AM #14
Why do we continue to put Apple on a damn pedestal? I knew when the "64-bit" processors were announce that it was nothing more than a marketing ploy. Why? Because we're idiots and Apple knows that people will eat up these buzz words like candy. From a technical standpoint there isn't a need for a 64-bit processor yet and the only reason other companies are doing it is for the illusion of competition. Think of the major carriers, T-Mobile started the no contract trend and the Jump program, and soon after that the other companies started following.
Personally I believe that Apple isn't as innovative as they try to be, they just know how to take someone else's idea, make it pretty, and market the hell out it. That's not to say they haven't done some innovative things in the beginning, when the iPhone was first released yes it was innovative. However, looking back you can see how much they have taken from others and the jailbreak community.
Perhaps they will do something innovative with next year's model, but to be honest, the trend seems to be just add already existing ideas to the next models. I'm disappointed in the direction they have been taking.
10-03-2013, 06:45 AM #15
The 64 bit chip isn't really helping anybody right now. The iphone 5s is an experiment. If they didn't put it in there would be nothing to talk about.
10-03-2013, 07:11 AM #16
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10-03-2013, 07:12 AM #17
Agreed with the above. No matter if his opinion is yay or nay, Apple was first and will lead this new tech in cell phones.
10-03-2013, 07:13 AM #18
I've seen applications like iMovie, export files twice as fast on the iPhone 5S vs. the 5. Not sure if this is because if the 64bit chip thought.
10-03-2013, 07:42 AM #19
In all fairness, Apple with the new A7 and it's architecture is designed for more efficient use. If you've read anandtech's reviews of the mobile processors, multicore, such as the quad exinos, aren't built correctly to fully utilize said additional cores, therefor, a SALES GIMMICK as well.
Right now, only intel and AMD are doing the quad cores correctly and they are wayyyy too big for cell phones ATM. In reality, the A7 is more of a proper design for a mobile processor (speed, efficiency and heat reduction) and, mind you, Samsung knows this and intends to build on it.
I'm glad a read the anandtech explanation of the multicore vs single core design in mobile processors. Now I am more skeptic of ALL sales gimmicks.
Last edited by gdd2010; 10-03-2013 at 07:44 AM.
10-03-2013, 08:18 AM #20