According to The New York Times, the subscription-based online streaming music service, Rdio, has made a deal with the broadcast giant, Cumulus Media, to provide advertising and content. Cumulus, which currently runs 525 radio stations, will advertise Rdio on its own stations in addition to providing content for streaming on the service. The deal is one that works out well for both parties; with Cumulus looking to enter the digital world as terrestrial radioís popularity wanes and Rdio is looking to increase its own market share in the increasingly crowded streaming music market.

For those of you who donít already know, Rdio currently lacks a free streaming option, limiting its service to a tiered subscription option of either $5 USD or $10 USD per month. As part of the new deal, Rdio is launching a free ad-supported option, with Cumulus selling advertising that will run alongside the programming. There isnít any word yet on which of Cumulusí syndicated programming will be included on Rdio in the deal but they handle everything from the Mark Levin Show and Mike Huckabee Show to weekly country countdowns.

The launch date for the new service hasnít been announced yet but we are sure itíll surface soon enough. News of the deal comes shortly before the official release of Appleís own streaming service, iTunes Radio.

Source: The New York Times