+ Reply
Results 1 to 5 of 5

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: A Look into Apple's iPhone Launch Delivery Process

is a discussion within the

Mac News

forums, a part of the

General Apple/Mac

section;
...
  1. #1
    MMi Staff Writer Akshay Masand's Avatar
    Join Date
    Sep 2011
    Location
    New York City
    Posts
    3,876
    Thanks
    3
    Thanked 121 Times in 106 Posts

    Default A Look into Apple's iPhone Launch Delivery Process


    Apple’s operation department is currently overseeing the shipment of millions of iPhones headed out to nine countries around the world for a launch event on September 20. The iPhone 5C and 5S will go on sale simultaneously in the US, Australia, Canada, China, France, Germany, Japan, Singapore, and the UK. Bloomberg examined how Apple manages such a rollout and the logistical operation it uses to get the phones where they need to be.

    Apple moves finished iPhones from Foxconn and Pegatron to shipping companies with protective security. They are then loaded onto airplanes via “pre-brought airfreight space” including former Russian military transports and for shipments to the US, aboard FedEx Boeing 777 freight planes. Bloomberg says the company makes constant adjustments to iPhone shipments based on real-time product demand. Apple organizes teams from sales, marketing, operations and finance to estimate how many devices will be needed and millions of phones are shipped to distribution centers around the world ahead of the public announcement of the launch. The following was mentioned in the Bloomberg report regarding the matter:

    Before Apple's formal unveiling on stage, iPhones are shipped to distribution centers around the world, including Australia, China, the Czech Republic, Japan, Singapore, the U.K. and the U.S., said one of the people with knowledge of the matter. Security personnel are with the devices every step of the way, from truck depots, airports, customs and storage warehouses until the product is finally unveiled, two people said.

    FedEx ships Apple handsets to the U.S. mainly using Boeing 777s, according to Satish Jindel, a logistics-industry consultant and president of SJ Consulting Group. Those planes can make the 15-hour flight from China to the main U.S. hub for freight shipments in Memphis, Tennessee, without refueling, Jindel said. The 777s can carry about 450,000 iPhones and cost about $242,000 to charter, with fuel accounting for more than half the expense.
    After the launch of the new product, Apple continues to “manage the flow of orders from people looking for a specific color [or] memory size.” The iPhone 5S will be coming in 3 colors and 3 capacities while the iPhone 5C has 5 colors and 2 capacities. Not to mention different models for each carrier around the world. The report continued by stating the following:

    By monitoring sales from its retail stores, website and third-party resellers, Apple reallocates handsets based on where demand is strongest, one of the people said. iPhones coming off the assembly line in China originally destined for retail stores in Europe could be used to fill a bump in online orders, for instance. The process involves crunching a lot of data.
    With the iPhone 5S and iPhone 5C set to go on sale in 9 countries on September 20, it’s interesting to see the behind the scenes work Apple has to put in to make sure everything goes smooth.

    Source: Bloomberg via MacRumors

    Twitter: @AkshayMasand

  2. #2
    Green Apple Hedrush's Avatar
    Join Date
    Aug 2011
    Location
    Scotland
    Posts
    85
    Thanks
    8
    Thanked 3 Times in 3 Posts

    Quote Originally Posted by Akshay Masand View Post
    Bloomberg says the company makes constant adjustments to iPhone shipments based on real-time product demand. ]
    Hmmm, if they are not doing 5s pre orders then how can they base the launch shipments on product demand?

  3. The Following User Says Thank You to Hedrush For This Useful Post:

    Sage I (09-12-2013)

  4. #3
    What's J*******k? Sage I's Avatar
    Join Date
    Feb 2012
    Location
    The Big I Land of Hawaii
    Posts
    325
    Thanks
    215
    Thanked 52 Times in 41 Posts

    Quote Originally Posted by Hedrush View Post
    Hmmm, if they are not doing 5s pre orders then how can they base the launch shipments on product demand?
    Right!?

  5. #4
    My iPhone is a Part of Me luvmytj's Avatar
    Join Date
    Jul 2008
    Location
    New York
    Posts
    664
    Thanks
    32
    Thanked 66 Times in 52 Posts

    And why are nine countries getting it at once? While that is nice and all, how about letting the country you're based in get them first. Ya know there isn't enough to go around or they would've had a pre-sale. Now I won't get one for some time as I can't take off a week and a half to camp out at my local Apple store.

  6. #5
    What's Jailbreak?
    Join Date
    Apr 2010
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Quote Originally Posted by Hedrush View Post
    Hmmm, if they are not doing 5s pre orders then how can they base the launch shipments on product demand?

    Apple has future projections using many sources


    They know how many 4g models are out there and active same for 4s , 5 and they have already calculated life span of certain models . From that and other industry supplied information they can make future projections on future sales ..

    Wireless Carriers also know who is eligible for upgrade with IOS device or Android device and communicate those numbers to apple so they can use that info in their future projections .

    After the phone goes live for sale they adjust per demand .

    Remember Apple has contracts that demands they purchase certain amount of handsets from APPL its up to the carriers to see how they move old inventory - refurbished inventory as to not cut sales of new product

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts