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Thread: Vevo Said to Have Inked Music Video Content Deals with both Apple and Samsung

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    MMi Staff Writer Akshay Masand's Avatar
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    Default Vevo Said to Have Inked Music Video Content Deals with both Apple and Samsung


    The music and video platform, Vevo, is said to have recently signed deals with both Apple and Samsung to deliver streaming and on-demand content via set-top boxes and television sets. There might even be a possibility of an Apple TV debut coming as soon as this week. According to The Wall Street Journal, Vevo will deliver not only its usual assortment of on-demand music videos as it does via YouTube but it will also serve up streaming content 24 hours a day.

    It was previously mentioned that Vevo, which is a partnership between Sony Music Entertainment and Universal Music Group, was rumored to be working on a streaming app for the Apple TV. Sources claim that the information was true but along with the Apple TV app, the company will also be releasing a similar app for Samsung television sets.

    Although the service isn’t official yet, Apple will supposedly be the first to offer the new service on the Apple TV, possibly as early as this week. Samsung’s version is likely “a few weeks away” according to the publication.

    For those of you who aren’t familiar of the matter, Vevo is thought to be looking for ways to branch out from YouTube, which takes a significant amount of advertising profit per video served. With the new apps, Vevo will have greater control over the revenue. The music video provider is also said to be eyeing an entry into cable television but has so far been unsuccessful in brokering such a deal. With its move to the living room, Vevo will be able to sell made for TV advertising, which is much more profitable than the Internet-focused offerings seen on YouTube. The company already has a TV presence with apps made for Microsoft’s Xbox 360 and Roku’s set-top products, though the Apple TV deal could see much higher metrics given its domination of the streaming device market.

    We’ll have to wait and see how successful the move turns out to be. In the meantime, do you think you’ll take advantage of Vevo’s new offering?

    Source: The Wall Street Journal

    Twitter: @AkshayMasand

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    So VEVO will be MTV for the internet and in a few years begin playing more shows then music... sweet!?!

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