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08-13-2013, 08:19 PM #1
Samsung Claims the Start of the Anti-Apple Ads was a "Tipping Point" for the Company
According to one of the executives at Samsung, the line of ads which mock Apple’s iPhone and its devotees marked a tipping point for the South Korean electronics firm, one that sparked conversation that has propelled Samsung’s brand on to become one of the most valuable in the world. Samsung and Apple account for more than 100% of the profits in the smartphone industry when considering the losses of other manufacturers. The South Korean manufacturer is the top handset maker in the world in terms of overall units sold, though it significantly lags Apple in terms of profit from those devices.
When Samsung began mocking the industry-leading iPhone, “that really did mark quite a tipping point for us globally,” according to the company’s chief marketing officer Arno Lenoir. According to Lenoir:
We were able to tell a cheeky story, if you think about it, we're a Korean company starting to really mess with the order of things.
I don't think the public sees us as a market leader just yet, and I quite like that. I like being thought of as a challenger brand – I think even though we will be in most segments a market leader, we will always be acting like a challenger. And that comes back to that perpetual state-of-crisis mindset.
We look at things like the S&P 500 companies in 1997. 87 percent of those companies are no longer in existence, whether they've been bought or merged or just failed.
08-13-2013, 09:21 PM #2
I found non of Samsung's commercials funny nor epic.
08-13-2013, 10:32 PM #3
I love how Samsuck and Microsoftie love to attack Apple while Apple doesn't even waste their time with responding with negative ads, instead... They just remain at the top...
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08-13-2013, 11:06 PM #4
08-13-2013, 11:46 PM #5
Lol, the guy for Samsung makes it sound like they've done something totally new by making anti-Apple ads...this kind of stuff has been around for a long time. Companies are always running ads trying to make the best of them look bad.
08-14-2013, 01:20 AM #6
08-14-2013, 05:10 AM #7
Their attack ads just make me want to purchase more Apple products .
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08-14-2013, 07:09 AM #8
Aggressive growth-like my 401k investments ramp up really quickly and you see large returns in a very short space of time. at some point it will peak and then you switch from aggressive to security., ie less growth, greater stability.
08-14-2013, 07:43 AM #9
08-14-2013, 10:13 AM #10
08-14-2013, 11:36 AM #11
"we will always be acting like a challenger"
Yeah no, how can you ever be the leader if you simply copy the leader but never innovate.
Last edited by 2k1; 08-14-2013 at 11:39 AM.
08-14-2013, 12:25 PM #12
Lucky guys at the back in the ads, they got free iPhone......
08-14-2013, 02:32 PM #13
I agree with you 100% @breezy215..... Samsung and Microsoft needs to back-off because Apple is good at what they do. Those Samsung ads are really annoying to me and oh BTW love how you call it: Samsuck LMAO!!!!! And again yes I have an iPhone 5 as well @fidosam and almand3000. I love the design of it and feel, but, iPhone 5S is coming out soon tho. I'm just gonna stick with the iPhone 5 for now until next year. Trust me I have put a lot of money into Apple ever since the first Gen of iPhone that was introduce back in 2007!!! Any new model that came out I got it lolz.....