A recent report claims that the popular Internet music video platform, Vevo, is working on a dedicated app that acts as an always-on “24/7” music channel for Apple TV owners. According to AdAge, the app will allow Vevo to further monetize its platform by selling advertisements made for television, instead of its current Internet-only offerings.

The publication notes that companies such as Adidas, McDonald’s, Red Bull and State Farm are all current advertisers on Vevo’s recently released Vevo TV, which is a “linear music channel” with a preset playlist. If and when Vevo launches the supposed app, it’s likely to be in the form of Vevo TV, meaning Apple TV users will have access to a channel serving up nothing but music 24 hours a day. Currently, the service can only be found on Microsoft’s Xbox 360 and Roku set-top streamer.

Vevo already seems to have experience in delivering apps to mobile devices including titles for the iPhone, iPad, Android, Windows Phone and BlackBerry. The introduction of a music channel app would be in line with Apple’s renewed interest in its “beloved hobby,” which has seen the addition of apps from well-known services such as HBO, ESPN and Sky News.

In July, research found the Apple TV accounted for 56% of all streaming devices for the 2012 calendar year, beating out other big name players like Roku and TiVo. When a recent version of iOS 7 beta was seeded to developers, the Apple TV’s software was also updated with a “touch to configure” feature that leverages Bluetooth to automatically set up the device for new users.

Will any of you take advantage of a Vevo channel if it was offered?

Source: AdAge