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07-26-2013, 02:27 AM #1
Apple Wins "Brand of the Year" in Three Categories in Recent Poll
The market research firm Harris Interactive conducts an extensive poll annually in the area of consumer electronic brands. Apple ended up taking the top spot in three major categories which include the best brand of tablet, computer and mobile phone. The iPad, Mac and iPhone scored the best across an array of specific brand markers such as brand recognition, emotional response to the brand, and purchasing consideration.
The survey measured the perceptions of over 38,500 US consumers across more than 1,500 brands in over 155 categories. Apple ended up blowing past the competition which included HP, Dell, and Sony in the computer category, as well as Google and Samsung in the tablet category. Apple also ended up winning the top brand spot over HTC, Samsung, and LG in the mobile phone category. According to Senior Vice President Manny Flores:
Americans continue to give Apple brands strong ratings. And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
Source: PR Newswire via The Loop