The executive arm of the European Union indicated that Google will need to do more in order to satisfy an ongoing antitrust case that the search giant is facing. The company initially submitted its proposed concessions to the European Commission in April with the possibility of placing search results from competing search engines alongside its own results. At a press conference recently, Joaquin Almunia from the European Competition Commission said that Google must make better proposals if its wishes to reach a deal with the commission according to Reuters. Almunia said the following regarding the matter:

I concluded that the proposals that Google sent us are not enough to overcome our concerns.
The initial proposal made by Google, which didn’t go far enough, would have the company label search results from its own properties more clearly. This would include properties such as Google News and Google Shopping. The company also offered to block as much as 10% of its web content from displaying in Google’s search results.

The European Union was compelled to investigate whether Google was using its search dominance to promote its own services ahead of competitors. Microsoft was one of the primary complainants, but other competitors such as travel site Expedia, social review site Yelp and British shopping comparison site Foundem also joined the calls for an investigation.

If Google can’t satisfy the European Union regarding the issue, the company could face a fine as large as $5 billion. There hasn’t been a set deadline for the issue but Almunia indicated he’d like to reach a resolution by the end of the year.

Many of you who have been following the news already know Apple has been working to lessen its reliance on Google as well. Especially since the company started pushing its own Android mobile operating system to compete with Apple’s iPhone. The Cupertino California company no longer uses Google Maps data for its native Maps application in iOS and with the release of iOS 7, Microsoft’s Bing will become the default search provider for voice-driven queries to its Siri personal assistant software.

We’ll have to see what move Google makes next in an attempt to resolve the issue.

Source: Reuters