Apple has offered Mac customers the ability to save $100 on eligible printer purchases for many years but the company previously discontinued the program in early 2012. The program was originally discontinued because the devices became less popular with the proliferation of digital access to documents through smartphones, tablets, and other means. As noted by the folks over at 9to5Mac, Apple is promoting printers once again with new in-store displays and an instant discount program offering up to $50 off on HP printers.

While the in-store promotion is apparently said to roll out tomorrow, the company has already quietly begun offering the printer discounts to customers. It has been reported that the Photosmart 7520 ($149.95) has already been reduced by $50 and the Photosmart 6520 ($119.95) has already been reduced by $30. Other printers such as the Officejet Pro 8600 Plus ($229.95) has already been reduced by $70. The deal has even affected some Epson models which have seen small price drops with the Expression Premium XP-600 ($129.95) seeing a $20 discount and the WorkForce WF-2540 ($119.95) seeing a $10 discount.

Based on the promotional materials, the special discounts on the HP printers are said to be valid through September 6, with the program coinciding with Apple’s Back to School promotion in a number of countries. The program offers education customers an iTunes Store/App Store gift card worth $100 with the purchase of a new Mac or $50 with the purchase of a new iPhone or iPad.

Will any of you be taking advantage of the printer promotion?

Source: Apple via 9to5Mac