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06-12-2013, 02:16 PM #1
BMW Drives Away from 'iOS in The Car'
Five days ago, MMi reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Despite the promise of this new standard feature on all 2014 BMWs, the luxury automaker reportedly confirmed Wednesday that it won't be on board for "iOS in the Car."
The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to [auto dealer group] Arnold Clark.
"While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality," blog author John Neff writes.
This week during Apple’s annual developer’s conference, Apple accelerated its “iOS in the car” program to better integrate select iOS apps into the dashboards of participating automakers. 2014 automobiles from the likes of Honda, Mercedes, Nissan, Chevy, Kia and Hyundai will see expanded Siri integration, Apple says.