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05-08-2013, 03:34 PM #1
Apple's Product Photographer Offers In-Depth Look at his Work with Apple
The man whose images present Apple’s latest and greatest products to the public, Peter Belanger, recently discussed what it’s like working with Apple in a recent interview. The San-Francisco-based advertising photographer offered an in-depth look at how he creates the almost too perfect images of Apple products like the iPad, iPhone and other massively popular products. According to him:
The biggest factor is how many photos need to be accomplished in a day. I try to keep the shot list reasonable so there’s time for me to light each product uniquely. Ideally, I consider the material of the product and how best to light it. Sometimes it’s easier to light the materials without a surface getting in the way (since it can be added later).
Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately. I pick an area to start with and think about how that material needs to be described.
Source: The Verge
05-08-2013, 05:11 PM #2
Holy crap that gets more attention than Kim kardashian lol
05-09-2013, 12:09 AM #3
Hey I like Kim Kardashian! lol
05-09-2013, 08:41 AM #4
Wow. That's a pant-load of C stands.
05-09-2013, 10:39 AM #5
I wonder what the setup will look like if he was to shoot Kim Kardashian.