In a recent tweet and blog post, LinkedIn announced that it acquired the popular news aggregation and reader Pulse, with the buy signaling in no uncertain terms that the business networking giant is moving toward online content. The news comes just one month after the rumor surfaced regarding the possible Pulse takeover. At the time, the deal was thought to be worth “tens of millions” of dollars.

As noted by the folks over at AllThingsD, the agreement ultimately amounted to roughly $90 million, which is quite a substantial buy for LinkedIn. The company’s head of product and user experience, Deep Nishar, said the following in a blog post:

We believe LinkedIn can be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content. Pulse is a perfect complement to this vision. Pulse’s core value proposition is to help foster informed discussions that spark the decisions shaping the world around us through news and information.
This move builds on LinkedIn’s existing original content offerings, which include the “Influencer” initiative which has influential business figures write what amounts to blog entries that users can peruse on the company’s website. Another feature the social media network has been using includes LinkedIn Today, which aggregates daily news in a feed relevant to a user’s profile settings. It’s unclear what the company plans to do with Pulse, but Nishar said LinkedIn and Pulse share a common goal in using news and information to “spark the decisions shaping the world around us.” Nishar said the following about the acquisition:

We couldn’t be more thrilled to be working side by side with the Pulse team to create new and better ways to help professionals contribute to and leverage this collective body of business knowledge to help them be great at what they do and from wherever they work.
As of right now, Pulse is expected to operate normally in the near term, but going forward the service could possibly be rolled into LinkedIn’s own platform.

Source: LinkedIn (Blog) (Twitter) via AllThingsD