+ Reply
Results 1 to 14 of 14

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Anti-Apple Campaign in China Estimated to Cost Apple $13 Billion in Sales

is a discussion within the

Mac News

forums, a part of the

General Apple/Mac

section;
...
  1. #1
    MMi Staff Writer Akshay Masand's Avatar
    Join Date
    Sep 2011
    Location
    New York City
    Posts
    3,734
    Thanks
    3
    Thanked 117 Times in 103 Posts

    Default Anti-Apple Campaign in China Estimated to Cost Apple $13 Billion in Sales


    China’s recent state-sponsored anti-Apple campaign according to one estimate cost Apple $13 billion in sales in the country. Citi’s Glen Yeung recently examined the financial impact of previous Chinese state-sponsored campaigns against other companies.

    China's recent state-sponsored, anti-Apple campaign might not just be empty rhetoric: it could, according to one estimate, cost Apple $13 billion in sales in the country. China’s government has instituted similar pushes against YUM Brands (part of KFC), Toshiba, and Hewlett-Packard. For those of you unfamiliar with it, the negative press led to YUM Brands taking a 20% year-over-year sales hit in China for January and February, while Toshiba lost its number one spot in Chinese notebook sales following a 1999 state-media report that the Japanese manufacturer treated Chinese and American customers differently. Yueng chose HP as a template for the potential damage of such a campaign to Apple, stating the following:

    Recall that a similar campaign hit HP in 2010, leading to a ~50% reduction in their PC share in China. Apple derives ~16% of its sales in China (CY12) and China accounted for ~24% of Apple's revenue growth in the past 2 years (2010-2012). If Apple were to lose as much as 50% of their China market share, this would equate to ~$13.1B/$3.62 in revenues/EPS. We add this to our list of concerns about Apple's market share dominance and still do not recommend the shares at this time.
    His report went on to discuss the difficulties the negative campaign could produce for Apple’s efforts to get the iPhone onto China Mobile, the world’s largest wireless carrier. Not only that but such a campaign could also potentially impact on Apple’s brand value. With these factors in mind, Citi couldn’t recommend buying Apple shares at the time and the firm stood by its December decision to downgrade its Apple rating to Neutral.

    China just surpassed the U.S. as the largest market for smartphones and tablets and Apple has been trying to make its products more affordable in that increasingly important market. Apple CEO Tim Cook issued an apology for the Chinese warranty issues that appear to have sparked the Apple backlash, even while the effectiveness of the campaign remains unknown. Cook ended up blaming the “misunderstandings” stemming from Apple’s lack of public communications and offered the company’s “sincere apologies.” His letter also came with four major adjustments to Apple’s warranty policy in China. These changes included increased supervision and training for Apple Authorized Service providers, a new feedback system, a “concise and clear” statement on its website about repair and warranty policies, and new policies for the iPhone 4 and iPhone 4S.

    Source: CNN via AppleInsider

    Twitter: @AkshayMasand

  2. #2
    Green Apple
    Join Date
    Mar 2013
    Posts
    68
    Thanks
    0
    Thanked 6 Times in 6 Posts

    What does China want?

  3. #3
    What's Jailbreak?
    Join Date
    Sep 2007
    Posts
    26
    Thanks
    0
    Thanked 1 Time in 1 Post
    for this to work, you have to make the strikingly ignorant assumption that apple == hp. way to go Philip Elmer-DeWitt, i'll bet Booker is pissed he got you that job now.

  4. The Following User Says Thank You to kddo14 For This Useful Post:

    Mohit555 (04-02-2013)

  5. #4
    Livin the iPhone Life slim.jim's Avatar
    Join Date
    Apr 2009
    Location
    Maryland, US
    Posts
    1,008
    Thanks
    115
    Thanked 128 Times in 98 Posts

    **** China

  6. #5
    Banned
    Join Date
    May 2009
    Posts
    219
    Thanks
    0
    Thanked 38 Times in 24 Posts

    Good apple deserves this for being such diickheads to everyone including their customers

  7. #6
    iPhone? More like MyPhone
    Join Date
    Jun 2012
    Posts
    117
    Thanks
    0
    Thanked 18 Times in 10 Posts

    Remind me again why the US continues to support China by buying their crap, STOP now,

    xhaz, you are a uninformed jerk wad. How anti American are you? My god, its slime like you that are ruining this Country. Move to China......

  8. #7
    iPhoneaholic quidam_brujah's Avatar
    Join Date
    Oct 2008
    Posts
    470
    Thanks
    84
    Thanked 37 Times in 28 Posts

    The "Free Market" is a myth -- it doesn't exist. All markets are created and controlled by governments. Unfortunately, unlike the US & Europe, the Chinese 'market' is a joke being played on everyone outside that country. China wants to allow R&D and production into China until local companies can learn how to do it, then it wants to make sure that those local companies become the market leaders. Ask Cisco, Motorola, Samsung and Ericsson how they feel about Huawei. They're doing exactly the same thing that the Japanese did in the 70's & 80's but with the benefit of being supported by the government.

  9. #8
    Livin the iPhone Life
    Join Date
    Jul 2008
    Location
    Irvine, CA
    Posts
    1,128
    Thanks
    17
    Thanked 87 Times in 71 Posts

    Quote Originally Posted by cgfusion View Post
    Remind me again why the US continues to support China by buying their crap, STOP now,

    xhaz, you are a uninformed jerk wad. How anti American are you? My god, its slime like you that are ruining this Country. Move to China......

    Crapple =/= America.

    Apple is manufactured in China, keeps their money outside the country because Apple do not want to pay the taxes to bring the money into U.S... How American is Apple?

    Quote Originally Posted by quidam_brujah View Post
    The "Free Market" is a myth -- it doesn't exist. All markets are created and controlled by governments. Unfortunately, unlike the US & Europe, the Chinese 'market' is a joke being played on everyone outside that country. China wants to allow R&D and production into China until local companies can learn how to do it, then it wants to make sure that those local companies become the market leaders. Ask Cisco, Motorola, Samsung and Ericsson how they feel about Huawei. They're doing exactly the same thing that the Japanese did in the 70's & 80's but with the benefit of being supported by the government.
    What the hell are you talking about?? China is a communist country, there is absolutely no free market!!!
    Don't care for China but these companies you mentioned knew the risks when they went in, it is their own fault when they get screwed. All they can blame is themselves for being greedy b****** drooling over huge market China holds.
    Last edited by unison999; 04-01-2013 at 08:53 PM.

  10. #9
    What's Jailbreak?
    Join Date
    Mar 2013
    Location
    Beijing
    Posts
    20
    Thanks
    0
    Thanked 0 Times in 0 Posts

    I've been living in China for years and still have no clue...weird country, weird people...

  11. #10
    iPhone? More like MyPhone 8lias's Avatar
    Join Date
    Oct 2008
    Location
    KCCO
    Posts
    299
    Thanks
    304
    Thanked 332 Times in 124 Posts

    As long as China feels that they are needed, they'll try to control the ball game. China Mobile, largest mobile network (with that many people, of course it's the largest market). They know every mobile maker would want to strike a deal with them so they play hardball. As long as people still want the iPhone/iPad, Apple has a better chance to play ball with them.

    Sometime, I wish Jobs' still alive, because Jobs can plays ball.
    Last edited by 8lias; 04-01-2013 at 11:20 PM.

  12. The Following User Says Thank You to 8lias For This Useful Post:

    Mohit555 (04-02-2013)

  13. #11
    Green Apple
    Join Date
    Mar 2013
    Posts
    89
    Thanks
    90
    Thanked 29 Times in 23 Posts

    Quote Originally Posted by 8lias View Post
    As long as China feels that they are needed, they'll try to control the ball game. China Mobile, largest mobile network (with that many people, of course it's the largest market). They know every mobile maker would want to strike a deal with them so they play hardball. As long as people still want the iPhone/iPad, Apple has a better chance to play ball with them.

    Sometime, I wish Jobs' still alive, because Jobs can plays ball.
    Jobs wouldve f****d china out of its wits!

  14. #12
    My iPhone is a Part of Me PokemonDesigner's Avatar
    Join Date
    Dec 2010
    Posts
    586
    Thanks
    171
    Thanked 59 Times in 41 Posts

    Quote Originally Posted by xhazex9x View Post
    Good apple deserves this for being such diickheads to everyone including their customers
    Their are people who understand why I hate Fapple as a company!?

  15. #13
    Banned
    Join Date
    Aug 2009
    Location
    Bklyn NY !!
    Posts
    913
    Thanks
    60
    Thanked 62 Times in 51 Posts

    Quote Originally Posted by quidam_brujah View Post
    The "Free Market" is a myth -- it doesn't exist. All markets are created and controlled by governments. Unfortunately, unlike the US & Europe, the Chinese 'market' is a joke being played on everyone outside that country. China wants to allow R&D and production into China until local companies can learn how to do it, then it wants to make sure that those local companies become the market leaders. Ask Cisco, Motorola, Samsung and Ericsson how they feel about Huawei. They're doing exactly the same thing that the Japanese did in the 70's & 80's but with the benefit of being supported by the government.
    +1

  16. #14
    Theme Creator Jahooba's Avatar
    Join Date
    Jun 2009
    Posts
    2,904
    Thanks
    1,425
    Thanked 1,694 Times in 838 Posts

    Commies

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts