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Thread: Apple and Ferrari Teaming for Expanded In-Car Entertainment Partnership

  1. #1
    MMi Staff Writer Michael Essany's Avatar
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    Default Apple and Ferrari Teaming for Expanded In-Car Entertainment Partnership


    From plucking executives at Rolls Royce to negotiating deals with Ferrari, it's pretty obvious that Apple has a thing for luxury automobiles and the talent behind them.

    According to published reports Tuesday, Ferrari isn't quite ready to spill the beans on its working relationship with Apple, but the company says it will be “more precise” about its partnership in the next few months.

    For now, Bloomberg can confirm that Ferrari and Apple are going to broaden their in-car entertainment partnership,

    Ferrari today unveiled the 1 million euro hybrid model “LaFerrari"... The new four-seater Ferrari model includes mini iPads on the passenger seats.
    The writing has been on the wall for quite some time now that Apple and the Italian sports car manufacturer would strike up a cozy relationship. Since last year, in fact, Eddy Cue, Apple's senior vice president overseeing online services, has been on the Ferrari board of directors.

    Source: Bloomberg

  2. #2
    My iPhone is a Part of Me bmwraw8482's Avatar
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    And I literally JUST bought a Ferrari... I guess it's gonna b time to upgrade soon

  3. #3
    No you didn't

  4. #4
    Hate to say this but, Josh Rosenstock came from Rolls-Royce Group who make aircraft engines, the only thing the RR group share with Rolls-Royce motors is the name, so Rosenstock has no connection with the automotive industry.

    Nice reporting Essany.
    Last edited by pegitt; 03-06-2013 at 04:21 AM.

  5. #5
    So now i have to buy an iwatch AND a Ferrari... damnit

  6. #6
    Expensive car deserves expensive device.

  7. #7
    TOO rich for my blood? Wasn't born with a golden spoon? And USA still in dept?

  8. #8
    Quote Originally Posted by DaLsim View Post
    TOO rich for my blood? Wasn't born with a golden spoon? And USA still in dept?
    But Ferrari is an Italian automaker.

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