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02-28-2013, 02:28 PM #1
Former Apple CEO Says iDevice Maker Needs a 'Creative Leap'
From Apple co-founder Steve Wozniak to former Apple CEO John Sculley, everyone seems to be telling Apple the same thing these days: it's time for something fresh.
With shares of Apple struggling to regain their lost footing over the last five months, calls continue to mount for Apple to wow us again with something - anything - that's new and groundbreaking.
In an exclusive interview with CNBC today, ex-CEO John Sculley admits that Apple is definitely in need of another "creative leap."
"We're in a period now where there's kind of a lull in innovation so I wouldn't expect to see a creative leap from Apple for maybe a few years," said Sculley, who was CEO of Apple from 1983 until 1993. "Now is the fast follower evolution decade – it's a time where we're not at a big breakthrough point in time, but where fast followers excel – so Samsung, an excellent fast follower is doing really well."
As far as Sculley sees it, Apple can only remain competitive in "the fast follower evolution decade" by ramping up its focus on emerging markets like China and India, where Android is outselling iOS devices at a fast and surprisingly overwhelming rate.
02-28-2013, 03:32 PM #2
Why does anyone care about this guys opinion when he almost ran Apple into the ground?
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02-28-2013, 03:35 PM #3
Considering Apple hasn't shown a fresh idea since January 9, 2007, they aren't wrong.
02-28-2013, 03:41 PM #4
And how was the iPad, which simultaneously created the consumer tablet and became the archetype for every other tablet in the last 3 years, not a fresh idea??
02-28-2013, 03:46 PM #5
02-28-2013, 03:52 PM #6
02-28-2013, 04:31 PM #7
Essay, how did you come to the conclusion that he (Sculley) believes Apple needs to have a "creative leap" or bring "something fresh"? Based on the comments you sited, it seems to me he isn't saying that at all, perhaps the exact opposite actually. I believe he is saying something along the lines of we are at a point in the technology timeline where there won't be any huge advancements such as when the iPhone or iPad were released, but smaller advancements perfecting the current technology... At least that was my take on it.El Zurdo
02-28-2013, 05:23 PM #8
Should have read the thread before I posted.We're all just toymakers in the game of life.
02-28-2013, 06:36 PM #9
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02-28-2013, 07:23 PM #10
I think most people have a point with the innovation. I'm always going to be an apple fan, and I usually always get the latest phone when it comes out. But I didn't bother with the iPhone 5. It's practically the same thing as my iPhone 4S. Just a bit lighter and longer. The only thing of really want is the better resolution front camera and 4G. But is that worth the upgrade?
I think the bigger issue is that Apples information is leaked like crazy. I don't think anyone was surprised by anything when the iPhone 5 came out. It lost its wow.
02-28-2013, 10:11 PM #11
Anybody with a triple-digit IQ can see Apple is stagnating. I sure wouldn't listen to business tips from this hack.
03-01-2013, 12:14 AM #12
iOS 7 needs to be amazing
03-01-2013, 02:10 AM #13
Besides, he's been gone from Apple for the past 20 years; any insider knowledge he possessed is dated and likely inaccurate in the many years since -- heck, he wasn't even around anymore when Tim Cook came along and it's not as though he took great pains to nurture Jon Ive's talent (based on Job's bio, it seemed Ive was actually stuck in the doldrums before Jobs came along).
Also, to your point: Masters and PhDs (i.e. "experts") are irrelevant; to paraphrase Twain: "an expert is only someone from out of town." The truth is, there are plenty of idiot PhDs: being able to pass course requirements and write a dissertation mean nothing if you can't execute in the real world. Having worked with some PhDs myself, I can tell you that most of them are great at theory but terrible at actually working. Too much analysis-paralysis.
To be sure, Sculley's had great success since Cupertino (MetroPCS for one) but the best thing for him to have done when prodded on the subject of Apple was to have said nothing.
03-01-2013, 03:10 AM #14
03-01-2013, 10:40 AM #15
03-01-2013, 11:12 AM #16