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Thread: Former Apple Retail Chief Moves on to become CEO of UK Chain

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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Former Apple Retail Chief Moves on to become CEO of UK Chain


    After previously being ousted from Apple in October, former Vice President of Retail John Browett has taken a new job as the chief executive at UK-based women’s fashion chain Monsoon Accessorize. He’ll be in charge of more than 1,000 stores, over 350 of which are located in the UK, as well as daily operations of the High Street retailer according to The Financial Times. As noted by CNET, the number of Monsoon Accessorize outlets is well over double that existing Apple Stores.

    The founder of Monsoon Accessorize, Peter Simon, said the company searched extensively for a new CEO before settling on Browett. According to Simon, “John has the skills and experience needed to take Monsoon Accessorize to the next level.”

    For those of you who didn’t already know, Browett, whose short tenure at Apple was marred by reported missteps, was hired by Apple in January 2012 after working as CEO for European technology dealer Dixons. He was fired from his post at Apple in October, just six months after he began work in April.

    During his short stay at Apple, a number of reports from employees found the executive to be more focused on profit margins rather than offering the hallmark “Apple Store experience” that made the tech giant’s retail outlets popular. Browett reportedly drew complaints from Apple Store employees as well after initiating a hiring freeze in August and scaling back working hours for part-time personnel. In his defense, Browett stated the firings and time cuts were a “mistake,” and claimed he would reverse the changes. As far as Apple, the Cupertino California company still seems to be on the search for a suitable replacement to head its retail sector.

    Source: CNET, The Financial Times

    Twitter: @AkshayMasand

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    My iPhone is a Part of Me iLoveWindows&iPhone's Avatar
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    Interesting.....

    My estimate for total number of responses to this thread: 8

    Please feel free to leave your own estimate!
    El Zurdo

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    Livin the iPhone Life
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    Passion for fashion!

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