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Thread: Facebook Introduces Personalized "Graph Search" to Compete with Google

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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Facebook Introduces Personalized "Graph Search" to Compete with Google


    Facebook recently announced a new feature for the social networking site that promises to make it easier to locate personalized content through searching. The new “Graph Search” functionality unveiled by Facebook is an easier way for users to search what they and their friends have shared on Facebook. An example would be searching in natural language for “photos of friends in Palo Alto, California taken in 2010” will serve those specifically tailored results.

    In its first iteration, Graph Search will focus on four main areas of interest: people, photos, places and interests. Queries provided by Facebook include “software engineers who live in San Francisco and like skiing,” “photos of the Eiffel Tower,” “Indian restaurants liked by my friends from India,” and “strategy games played by friends of my friends.”

    As far as information outside of Facebook, the site will continue to serve results scoured by Microsoft’s Bing search engine, and not Google. The graph search varies from Web search in that every piece of content hosted by Facebook has its own audience and most of that content isn’t public, which is different from the results offered by Bing or Google. According to Facebook:

    We've built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.
    Graph Search is currently in beta and will be available to a small number of users of the site in a limited preview. Users can sign up by visiting the following link: facebook.com/about/graphsearch. Initially, it’ll only be available in the browser, and not as a part of Facebook’s mobile site or apps. The company said the following in a statement:

    Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.
    With more than a billion active monthly users, Facebook was able to strengthen its partnership with Apple over the last year. This was seen as Facebook integration has found its way into both the iOS and OS X platforms. The late Apple cofounder even said that he admired Facebook founder Mark Zuckerberg, saying he had an “intuitive feel” for company needs and passion. We’ll have to see how this translates to the company’s new “Graph Search” feature.

    Source: Facebook via TIME

    Twitter: @AkshayMasand

  2. #2
    Livin the iPhone Life
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    There it is, the little mention of iOS and OS X to justify this article as front page news on MMi.

    Graph Search is a huge win for stalkers. Makes the job much easier.

  3. #3
    Livin the iPhone Life bigboyz's Avatar
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    I saw this on TV..then turned the channel YAWN.

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