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12-20-2012, 01:16 AM #1
Time: Tim Cook Made Apple 'His Own' in 2012
Time Magazine may have opted for U.S. President Barack Obama as their "Person of the Year" for 2012, but Apple CEO Tim Cook made it as a runner up. And with good reason says the venerable publication.
Although we often forget this little considered fact, Cook is the first CEO that Apple has had since the company was founded who got the job "without blood on his hands."
“Each time,” Cook admits, “the way that the CEO was named was when somebody got fired and a new one came in.” The current boss, however, ascended to the big chair after the death of a man who rose to iconic status in the modern tech world - the late Steve Jobs.
"He inherited the most valuable company in the world from one of the greatest innovators in history. In 2012 he made Apple his own," the article reads, acknowledging that Cook's leadership has been steadfast, strong, and capable of inspiring investor confidence.
Cook has gone about his business apparently unintimidated by his role as successor to one of the greatest innovators in history. Cook’s record hasn’t been flawless, but he has presided in a masterly way over both a thorough, systematic upgrading of each of the company’s major product lines and a run-up in the company’s financial fortunes that can only be described as historic.
12-20-2012, 01:18 AM #2
12-20-2012, 02:51 AM #3
12-20-2012, 03:15 AM #4
Cook was named CEO while Jobs was still alive.
12-20-2012, 03:47 AM #5
QUOTE "Tim Cook Made Apple 'His Own' in 2012"
I'm guessing he's F***ed in the head as thats what hes done to it.
He's release the 2 worst things. The iPhone 5 and IOS6. Both bad and made things worse.
12-20-2012, 05:23 AM #6
12-20-2012, 07:41 AM #7
I think Tim Cook has made a good start in his role as Apple CEO. He's said sorry for one and also admitted they have made mistakes (maps) Unlike Jobs who simply told the world "They were holding it wrong" I think humility is a good thing, and shouldn't be overlooked.
12-20-2012, 07:58 AM #8
2. I dont think a majority of these "posters" realize how business's work. I don't think they realize that Apple, like every other company has a Strategic Business Plan that goes beyond 1 year. In Apple's case, since they knew Steve's time alive was limited, I am sure it is/was a very detailed plan. Another great comment!
3. You are correct, unlike Jobs, Cook took responsibility for the maps debacle and apologized, then added a dedicated "maps" section to iTunes. He didn't try to brush it off like his predecessor would of.
As for the iPhone5, yea Im not to impressed. I skipped this iteration. But that has nothing to do with Cook, it has to do with screen size.
12-20-2012, 08:31 AM #9
Good comments, but I would like to add something in regard with the first comment. Steve>>>>Tim.
Unless another Steve is born and ready to take over, Apple is in decline. Just enlarging screens, rounding shapes and corners will not make Apple the "STAR" of technology. We Apple products addicts are expecting the unexpected. That beacon of geniality to turn into something amazing like the iPhone, the iPad the iPod, the Mac book Air.......... What is next!? Apple used always to surprise us with new products, which were unimaginable for that time . I am not talking about iPhone 5S or iPad x generation or iPhone mini or maxi or God know what else they will pull out from their old hat. The so expected Apple TV ?!... what can be new in a TV, when the competition is so tight and so advanced on TV market?!
Time ( no Time magazine) will tell.
12-20-2012, 08:46 AM #10
12-20-2012, 09:00 AM #11
I should say that I do think that overall Steve Jobs was better than Tim Cook (even though Tim is a fellow Auburn alum!). Jobs built the company, then revived it. Expecting Tim Cook to be just as good and innovative as Jobs would be like my wife and I, in the event of our untimely deaths, expecting foster parents to raise our kids exactly as we have.
Tim brings a different skill set to the table, and if you ask me he's done a fine job so far. In 3 or 4 years, when all of Jobs' ideas have been used we'll get a TRUE picture of what Tim can do with Apple.
12-20-2012, 09:31 AM #12
Steve and Cook and are two very different people.
Steve - An innovator and leader that never gave up on what he believed in. He could see the future of technology and recognised the importance of the very fine details. However, a very harsh and stubborn man who would throw a fit if he couldn't get his own way; difficult to work with and very demanding.
Cooke - Not an innovator but a great leader. Much easier to work with, less demanding of his subordinates and is less a fan of litigation than Steve. It's unlikely to be as innovative as Steve but he's a man who has EARNED the respect of Apple's fans, customers, employees and even competitors; and after all, Apple have plenty of other innovators such As Jonathan Ive and Bob Mansfield.
It's really annoying seeing how ignorant some of the community are here in the field of Business.
12-20-2012, 09:56 AM #13
12-20-2012, 10:40 AM #14
12-20-2012, 10:48 AM #15
I don't believe Tim has invested much time/effort into this generation, it was pretty clear the psyco, I mean Steve, laid a road map for the next several years. To be honest, Steve was so arrogant, people probably have a hard time following his map.
12-20-2012, 11:02 AM #16
12-20-2012, 11:07 AM #17
12-20-2012, 12:01 PM #18
I feel that he has handled the pressure/transition very well but what exactly has he innovated? You say Jobs worked on the iPhone 5 as it was his last hoorah. What exactly has Tim Cook done to revolutionize Apple in the last year or so?? If you have any examples please relate them. Im looking at it this way, he had a great leader and many years to emulate this leader. He had a roadmap so to speak to follow after Jobs passed. We won't really know what he has done on his own for years to come. I think the iPhone 5 is nice but not revolutionary by any means. Will be interesting to have this revisited in 5-10 years. Then we can form a REAL opinion without any clouds in our way :]
12-20-2012, 12:09 PM #19
12-20-2012, 01:37 PM #20
Tim Cook looks like a mad lesbian