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Thread: Cook: Collaboration was the Reason behind the Recent Executive Shakeup

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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Cook: Collaboration was the Reason behind the Recent Executive Shakeup


    Apple Chief Executive Tim Cook recently commented on the company’s executive shakeup in an extensive interview with Bloomberg. Although he didn’t specifically criticize the recently ousted Scott Forstall and John Browett, he did say the changes were done to encourage “collaboration” noting that the two did not seem to be team players.

    Cook told reporter Josh Tyrangiel that he has a strong belief that collaboration is “essential for innovation.” It’s also a core belief at Apple and was something that company co-founder Steve Jobs also shared in. According to him, “you have to be A-plus at collaboration, and so the changes that we made get us to a whole new level of collaboration. We've got services all in one place, and the guy that's running that has incredible skills in services, has an incredible track record, and I'm confident will do fantastic things."

    The Apple CEO did continue to praise the lead designer Jony Ive, saying he has “the best taste of anyone in the world.” Ive will be responsible for the company’s Human Interface division as part of his new position. Cook went on saying that the “face” of the iPhone and iPad is its software and so it only makes sense for Ive, who designs the hardware, to also have a hand in the software aspect of the devices. According to Cook:

    Jony has done a remarkable job leading our hardware design, so let's have Jony responsible for the software and the look and feel of the software. Not the underlying architecture and so forth, but the look and feel.
    Bob Mansfield, who is currently Apple’s Senior Vice of Technologies, was also described as being “in a class by himself” along with Apple’s Senior Vice President of Software Engineering, Craig Federighi, being described as “unbelievable.” The moves help with the collaboration effort the Cupertino California company seems to be focusing on. As Cook put it, "We already were — to use an industry phrase I don't like — best of breed. But it takes us to a whole new level."

    Source: Bloomberg

    Twitter: @AkshayMasand

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    I get happy thinking about what Ive will do to make iOS look spectacular!

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