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Thread: Apple Store Philosophy Shown in Internal Video Documents

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  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Apple Store Philosophy Shown in Internal Video Documents


    The folks from Washington Square films in NYC gave us a look at one of the internal Apple videos shown to its retail store employees. The video is over a year old with former Apple retail chief Ron Johnson and Apple Vice President of Retail Development, Bob Bridger, still at the helm, dating back to July 7th of 2011.

    Directed by Peter Sillen and produced by Washington Square films, the video shows a store mock-up inside Convent Garden located in London in 2008 before construction with Apple executives examining design elements. Overall, it seems like a video that one might see on TV as it showcases Apple’s thought process and strengths. Without stable store leadership to fill in after Ron Johnson’s departure, the video may have been scrapped from being shown originally.

    Those of you are who interested in watching the video, can do so by clicking on the source link below.

    Source: Twitter (Gary Allen) via 9to5Mac

    Twitter: @AkshayMasand

  2. #2
    Livin the iPhone Life
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    Retail has really been one of apples biggest selling points. It is incredible they have done an amazing job and no one not even android lovers and apple haters can say that apple stores aren't unique

  3. #3
    My iPhone is a Part of Me mustard05's Avatar
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    I do enjoy the store experience at my local Apple store. In fact, I will be there this week for an appointment with the geeks.

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    Livin the iPhone Life steve-z17's Avatar
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    Quote Originally Posted by Mrteacup View Post
    Retail has really been one of apples biggest selling points. It is incredible they have done an amazing job and no one not even android lovers and apple haters can say that apple stores aren't unique
    Well they could...but they would be wrong

  5. #5
    Super Sweet Moderator thetoothfairy's Avatar
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    I love the Apple stores!

    "Always remember your special and unique!"

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    What's Jailbreak? REVODesign's Avatar
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    Quote Originally Posted by Mrteacup View Post
    Retail has really been one of apples biggest selling points. It is incredible they have done an amazing job and no one not even android lovers and apple haters can say that apple stores aren't unique
    amen mah brudduh

  7. #7
    iPhone? More like MyPhone
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    Default Agree
    Quote Originally Posted by thetoothfairy View Post
    I love the Apple stores!
    +1

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