Apple Confirms Major Retail Plans for 2013

**Michael Essany** · 10-31-2012, 10:32 PM

By the close of this past summer, Apple had 393 retail stores in operation around the world - an expansive presence that generated some $16 billion in merchandise sales the previous year. And this past week, as Apple announced its Q4 earnings, a clue as to Apple's 2013 retail plans was revealed.

Apple says it will challenge "aggressive competition" in multiple aspects of its industry, including retail, suggesting that it will "intensify significantly" its efforts to keep competitors at bay. Some of these rivals, Apple claims,
"imitate some of the features of the company's products and applications within their own products or, alternatively, collaborate with each other to offer solutions that are more competitive than those they currently offer."

As a result, Apple wants to do whatever it takes to continue trouncing its rivals. This will include opening nearly three-dozen additional retail stores before the end of 2013. All told, this is tantamount to Apple's retail growth in 2012.

"The growth in net sales during 2012 was driven primarily by increased demand for iPhone following the launches of iPhone 4S and iPhone 5, strong demand for the new iPad and iPad 2, and higher Mac net sales," Apple's filing reads. For 2012, Apple retail sales have accounted for 12 percent of total net sales.

Source: LA Times

**feidhlim1986** · 11-01-2012, 04:22 AM

Not to mention Apples head of retail has left. Not sure why this continues to elude MMi. Rumours will for sure be reported on, but actual news...nah

**Zamphire** · 11-01-2012, 06:21 AM

Originally Posted by feidhlim1986

Not to mention Apples head of retail has left. Not sure why this continues to elude MMi. Rumours will for sure be reported on, but actual news...nah

I don't have the direct link to the article, but I'm pretty sure I read about this on ModMyi. If I'm not mistaken he left almost a year ago didn't he? He's now with JC Penny, responsible for all their new JCP stuff.

**feidhlim1986** · 11-01-2012, 07:11 AM

Originally Posted by Zamphire

I don't have the direct link to the article, but I'm pretty sure I read about this on ModMyi. If I'm not mistaken he left almost a year ago didn't he? He's now with JC Penny, responsible for all their new JCP stuff.

No. John Browett stepped down the same day as the Scott Forstall news broke.

**sharktank** · 11-01-2012, 07:24 AM

Hmm

**ECUpirate44** · 11-01-2012, 08:59 AM

Originally Posted by Zamphire

I don't have the direct link to the article, but I'm pretty sure I read about this on ModMyi. If I'm not mistaken he left almost a year ago didn't he? He's now with JC Penny, responsible for all their new JCP stuff.

Exactly our point lol. That was Ron Johnson who was replaced by John Browett. Browett has been relieved of his duties as Head of Apple Retail.

**GmAz** · 11-01-2012, 11:20 AM

FYI... Apple Leaves U.K. Judge at BITCHSLAPPED!

**thazsar** · 11-01-2012, 12:08 PM

I'll be honest....opening tons if stores might backfire for Apple. One of the 'appeals' and 'allure' of Apple is the inconvenience of getting to a store; People will travel hours to get to one!

If they flood the market w/ stores, it wastes a lot of money in maintenance and payroll. In my opinion, less is better...

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Thread: Apple Confirms Major Retail Plans for 2013

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By the close of this past summer, Apple had 393 retail stores in operation around the world - an expansive presence that generated some $16 billion in merchandise sales the

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