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10-27-2012, 07:00 AM #1
Blu-Ray Not Expected to Come to Apple Products According to Schiller
In a recent Time’s interview, Apple Senior Vice President of Worldwide Marketing, Phil Schiller, addressed the long-standing question of whether Apple will ever jump on the Blu-ray bandwagon. The answer is probably something not too many of you wanted to hear: barring any unforeseen circumstances, consumers will likely never see the option to have Blu-ray on any Apple machine.
According to Schiller, “Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology. So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”
If you are an Apple enthusiast or if you just plain read the news often, you’ll realize that the new ultra-SIM iMac and the new MacBooks with Retina displays have both completely abandoned optical drives as a whole. The Cupertino California company doesn't seem to be a fan of discs in any shape or form though so it isn't as if it’s just Blu-ray. Consumers will still fortunately have the option of using a third party external Blu-ray drive and software to view Blu-ray format videos. Unfortunately, you’ll never actually see Blu-ray drives being an option from Apple when building your own Mac online.
10-27-2012, 07:21 AM #2
That's what I use my Apple TV for
10-27-2012, 07:44 AM #3
No surprise there. With the onslaught of instant streaming and cloud based services mixed with increasing internet speeds I wouldn't be surprised if ever computer maker abandons the optical drive in the next few years.
10-27-2012, 07:50 AM #4
I'm into music production, so optical media is a necessity for me. That's why I'm sticking with my 2011 MB Pro... Now I can understand to an extent why Apple wants to sacrifice optical drives for the sake of space & weight on notebooks, but on iMacs?? That just doesn't make sense to me. It's a stationary tool, it's not like you're carrying it around! lol And they say how optical drives are "legacy devices" that they don't believe in so to speak, then why sell it as an optional add-on peripheral?! Though I'm a huge fan of Apple, sometimes they make me scratch my head when trying to understand their ideals & principles...
10-27-2012, 07:51 AM #5
10-27-2012, 07:56 AM #6
Yea. He's a genius and has a portal into the future the rest of us are just not able to see. That "Bluray thing" just won't ever work out. Idiot.
The whole world outght to be stored on Apple's servers so we all have to pay for storage there. Lemmings.
Screw Apple and everything they believe in that's not a phone or a tablet.
Last edited by LearningMan; 10-27-2012 at 07:58 AM.
10-27-2012, 07:58 AM #7
10-27-2012, 08:33 AM #8
People also said the same thing when Apple abandoned the floppy drive. They are correct with blu-ray too. I can't remember the last time I popped a DVD/cd into my laptop/notebook or desktop.
10-27-2012, 08:57 AM #9
10-27-2012, 09:56 AM #10
The only thing I wish they wouldn’t have done is abandon the optical drive in the iMacs. To be honest, the new iMac looks sweet, but I don’t NEED one that thin. Just bought one last december with the best specs (SSD+2TB, 2GB Graphics, 16GB ram, i7 processor). This computer is already as thin as it needs to be. I do use the optical drive every so often to rip dvd’s but not so much moving files around like i used to in the early 2000’s. A slimmer iMac won’t give me any more room on my desk than the last generation would. I just see it as a heat hazard with the new iMacs, even though it looks sweet.
Last edited by Scotty Manley Silberhorn; 10-27-2012 at 10:03 AM.
10-27-2012, 10:03 AM #11
Last edited by bmwraw8482; 10-27-2012 at 10:11 AM.
10-27-2012, 11:02 AM #12
Blu-ray? What the feck is that? I thought everyone just streams/downloads?
10-27-2012, 12:24 PM #13
10-27-2012, 01:00 PM #14
10-27-2012, 02:17 PM #15
I don't see the point of having a blu optical drive on laptops or the iMac. I can definitely see it as an option for Mac Pro towers since it's more suitable for professionals in that industry. I honestly never really enjoyed watching movies on my laptop.
10-27-2012, 02:19 PM #16
Makes me wonder why Apple is even part of the BD-alliance. Apple chose a side during the HD format wars, but they never did anything else to support BD. Probably the only reason Apple joined the BD alliance was due to Jobs' affiliation with Pixar and Disney.
10-27-2012, 02:34 PM #17ha ha ...
All my bakups all these years have been on Discs and blue-ray. I'd hate to carry around an external CD drive all-the-time. its stupid to carry around a 15% thinner laptop and then carry an external disc drive separately.
10-27-2012, 02:40 PM #18
10-27-2012, 03:01 PM #19
10-27-2012, 03:16 PM #20
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This is why we have the Apple TV guys