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Thread: Apple Being Sued for Using Eye Closeup Image in MacBook Pro Promotion

  1. #1
    MMi Staff Writer Akshay Masand's Avatar
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    Default Apple Being Sued for Using Eye Closeup Image in MacBook Pro Promotion


    A Swiss photographer recently filed a suit against Apple for allegedly using an incorrectly licensed image to help promote the 15-inch MacBook Pro with Retina display. The artist, Sabine Liewald, is asking for damages plus associated profits as compensation for Apple’s illegal use of the image without permission. Liewald says that Apple purchased the rights to use the image titled “Eye Closeup” for “layout purposes only,” but went on to display the photograph in a number of commercial applications.

    Apple used the photograph to show off the company’s 15-inch MacBook Pro with Retina display when the product was announced in June as noted by CNET. According to the claim, Apple obtained a high-resolution file of “Eye Closeup” for what is known as “comping” or layout purposes. Usually, comping images are provided at low-resolution and are often watermarked to prevent use in ads or marketing without receiving permission to do so from content owners.

    Although the photograph isn’t considered a “United States work” by the Copyright Act, Liewald claims the image is covered by copyright law and is also “protected as under the Byrne Convention as a non-United States work.” He goes on to say that by “commercially exploiting” the image, Apple caused statutory damages while “obtaining significant economic gains,” suggested that the photograph is to be credited for a part of the success the MacBook Pro has seen.

    We’ll have to wait and see what comes of the ordeal.

    Source: CNET

    Twitter: @AkshayMasand

  2. #2
    Good luck with that.

  3. #3
    My iPhone is a Part of Me iPittsburgh's Avatar
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    Yep, That image is the only reason I want a macbook pro.

  4. #4
    MacBook Air! Ftw!

  5. #5
    What's Jailbreak?
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    This is just pathetic! Everyone seems to be sue happy lately.

  6. #6
    He is probably only doing this because Apple paid off the license for that clock company.

  7. #7
    iPhone? More like MyPhone
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    That picture is ugly!

  8. #8
    Livin the iPhone Life javiert30's Avatar
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    $$$$$$$$$ That's all about.

  9. #9
    Quote Originally Posted by EJB1188 View Post
    This is just pathetic! Everyone seems to be sue happy lately.
    Yes, Apple taught the world to sue.

  10. #10
    Quote Originally Posted by EJB1188 View Post
    This is just pathetic! Everyone seems to be sue happy lately.
    Its a trend started by apple so everyone follows!

  11. #11
    It seems petty but legally they have a claim. Why not get paid for a mistake by one of the largest companies in the world? Prolly make more off this hiccup than their whole artistic career.

  12. #12
    Quote Originally Posted by EJB1188 View Post
    This is just pathetic! Everyone seems to be sue happy lately.
    Welcome to America.

    Quote Originally Posted by PushaT5050 View Post
    It seems petty but legally they have a claim. Why not get paid for a mistake by one of the largest companies in the world? Prolly make more off this hiccup than their whole artistic career.
    agreed. I think we'd all do it too, hell apple is just as patty sometimes!

  13. #13
    Britney Spears of MMi Zeal's Avatar
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    " the photograph is to be credited for a part of the success the MacBook Pro has seen."

    LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOL

  14. #14
    Apple is winning this case trust me

  15. #15
    My iPhone is a Part of Me vinaygoel2000's Avatar
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    I hope the artist gets his fair share.

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    iPhone? More like MyPhone
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    the photographer is due compensation. maybe not a percentage of profits, that's a little silly, but apple should absolutely be paying the photographer for the use of the photograph that goes outside the boundaries of the original license. Apple used the photo for a use not covered by the license. that's wrong to do to the photographer. i used to write a lot of music for tv commercials. if i'd written a piece that was only supposed to be used for an internet promo, but then i saw it on a national television spot, i'd pursue monetary compensation. it's not easy for creative professionals to make a living when larger corporations try to rip them off and get something for nothing. it's not like apple can't afford to license a damn photograph.

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    iPhone? More like MyPhone
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    what goes around and comes around

  19. #18
    I've never seen that one. I thought they were using the stupid zebras?

  20. #19
    Isn't it funny how people are bashing this guy yet they don't complain when apple do it?need i remind you apple is suing a grocery store for a image of a apple?lol

  21. #20
    Livin the iPhone Life
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    Apple used someone else's work without permission or compensation. This person has every right to sue.

    Some of Apples cases are on the grounds that other companies use apple technologies without asking, Apple is doing the exact same thing.

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