Study: 1 in 3 Consumers Will Buy an Apple HDTV

[Michael Essany]

Almost everyone in America today has a perfectly good and functioning television set. But when Apple releases its yet-to-be-confirmed connected HDTV, nearly one in three consumers will still line up to get their hands on Apple's "next big thing."

Although most Americans have a 7-year upgrade cycle with their living room television, Apple's debut product in this category will inspire millions of people to buck that trend and get the TV as soon as it's released.

A new study from Piper Jaffray shows that approximately 30% of survey respondents (folks who currently are NOT in the market for a new TV) said they would indeed purchase the Apple HDTV as long as it is priced at or below $1,500.

"The level of interest generated by the ecosystem potential shows how powerful the Apple ecosystem has become, as demonstrated by the fact that 67% of all survey respondents interested in the TV owned an iPhone, iPad, or both," writes veteran analyst and Apple watcher Gene Munster. "The bigger theme that is emerging from this data point is Apple is becoming less a product and more of a platform company that consumers find increasingly more difficult to leave."

As of this writing, Munster and his firm believe the Apple HDTV won't materialize until at least next summer, although a public confirmation and demonstration of the forthcoming product could come early in 2013.

Source: Barron's

[Micturition]

As long as it comes with cool features which is a given (I hope). And Blue-ray, hopefully better.

[djrbx]

I wont be getting one. I recently got myself a projector, screen, and sound system all for under $1000. This setup connected to my Mac Mini is all I need. I get all the features of my mac projected to a 100" screen.

[MetallicaFan1991]

It better be a good LCD with deep a*s black levels and high contrast ratio like Panasonic TV's otherwise I'm sticking with Panasonic.

[lkailburn]

The comical thing is that this "representative" survey was of only 200 people in a single area of one state.

-Luke

[zinjen]

It better be a good LCD with deep a*s black levels and high contrast ratio like Panasonic TV's otherwise I'm sticking with Panasonic.

Panasonic really? Terrible TV's. Even a Vizio provides better contrasts.

Overall, I think Apple's biggest competition will still be Samsung in this market =\

[daviedave]

i might get one, i just hope they stop suing competition

[RandyTG]

Panasonic really? Terrible TV's. Even a Vizio provides better contrasts.

Overall, I think Apple's biggest competition will still be Samsung in this market =\

Then we can expect a new Samsung TV a year later that will look exactly like the iTV

[NSXrebel]

As long as it comes with cool features which is a given (I hope). And Blue-ray, hopefully better.

LOL, really?? Show me a TV that comes with a BluRay player! Besides, IF Apple makes this TV, why the EFF would they want to have a BR player built-in?? You'll have iTunes built-in, and maybe Hulu, Netflix, etc...

[fungusfeet]

Then we can expect a new Samsung TV a year later that will look exactly like the iTV

A black rectangle? I think they already have a few on the market.

[LearningMan]

Horse ****. You couldn't get 33% of the people in America to go to the drive-thru at Best Buy to pick up a FREE TV. Whoever did this stupid survey should be draun and quartered. What a stupid bunch of BS.

[Dranon]

Horse ****. You couldn't get 33% of the people in America to go to the drive-thru at Best Buy to pick up a FREE TV. Whoever did this stupid survey should be draun and quartered. What a stupid bunch of BS.

AND whomever taught you english, grammar, spelling and manners should be DRAWN in a cartoonish manner just like you!

[MetallicaFan1991]

Panasonic really? Terrible TV's. Even a Vizio provides better contrasts.

Overall, I think Apple's biggest competition will still be Samsung in this market =\

Erm, you have no idea what you're talking about.........Panasonic TV's have super deep black levels and high contrast ratios. Panasonic is a worldwide brand and Panasonic own Pioneer Kuro's technology. Nothing will beat Panasonic TV's picture quality once they unleash the Kuro tech to compete with OLED TV's.

[dimpoblimpo]

ill stick to my samsung displays thank you, from small monitors to the 52 inch i have samsung has never let me down...

[NSXrebel]

will check out Panasonic. For now, I'll stick with Sharp displays. I'll avoid Samsung as much as I can, just like I try to avoid anything Google as much as I can.

[Airwaves182]

I'll stick with Sony led!! Sony is the best! Then its Samsung

[blkcadi]

Me, I'll wait for the specs on it to come out before I make my choice, it will have to be awesome to beat my Samsung LED 6580 Series Smart TV.

[Mc-Lovin_341]

As long as it comes with cool features which is a given (I hope). And Blue-ray, hopefully better.

BluRay is by Sony, I doubt Apple will get access to use that on their tv's

[bry2k2]

This just in, 1 in 3 people will throw again several thousand dollars on an overpriced TV.

BluRay is by Sony, I doubt Apple will get access to use that on their tv's

Blu Ray is not owned by Sony it is a combination of several companies, Apple would only have to pay licensing fees to use the technology, however seeing as how they don't use it on their desktops or laptops they probably wouldn't use it if they ever did (god help us) build a TV.

[1shuttle1]

Erm, you have no idea what you're talking about.........Panasonic TV's have super deep black levels and high contrast ratios. Panasonic is a worldwide brand and Panasonic own Pioneer Kuro's technology. Nothing will beat Panasonic TV's picture quality once they unleash the Kuro tech to compete with OLED TV's.

You are absolutley correct. I have 3 HDTV's and the Panasonic blows the others away. Granted it is a 3D tv that was voted best tv of the year last year for it's 2D and 3D picture. And it already has plenty of Apps built in (Netflix, HULU, Facebook to name a few)and has its own app store. I am watching the Olympics right now with an HDTV antenna (near Philadelphia so signal is strong) and the picture is true 1080p and the picture is amazing. Love Apple products but if you buy their tv you will be buying an outdated tv with 4K tv's(4times the resolution of current tv's) being released later this year.

You will be buying a tv with full access to give your money to the apple store(itunes store). That will be the biggest reason for the release of this tv.
And that's fine if that's what you want from a tv. I'd personnally wait for the second or third release. Apple is famous for holding back to get you to buy every generation.