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07-30-2012, 07:35 PM #1
Jonathan Ive: Apple Focuses on Great Products Not Profits
While at the British Business conference in London during the 2012 Olympics, Apple’s Senior Vice President of Industrial Design, Sir Jonathan Ive, offered his thoughts on the creative process at Apple and other anecdotes about his two decades at the company. One of the things that stand out the most is when he told attendees that Apple’s “goal isn’t to make money.” Instead, the company’s primary goal is to make great products. This he said was Steve Jobs’ motto upon his return to the company in 1997, where he claimed Jobs firmly believed that profits would follow the great products they should focus on creating, rather than focusing on profits first:
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
To me I still think it's remarkable that at a point in time on a Tuesday afternoon there isn't an idea and then suddenly later on there is an idea. Invariably they start as a tentative, barely-formed thought that becomes a conversation between a couple of people.
Apple then builds a prototype that embodies the idea and that's when the idea goes through "the most incredible transition". You go from something tentative and exclusive to something tangible and -- by nature of it being a thing -- a table of people can sit around it and start to understand it; it becomes inclusive and it galvanises and points to a direction for effort.
Perhaps, the speech Ives’ made might make other companies rethink their philosophy and company motto. If this turns out to be the case, more companies might see better profit, there might be a healthier competition in the tech industry, and in turn consumers will also benefit.
Source: Wired (UK)
07-30-2012, 07:48 PM #2
Great products --> profit.
07-31-2012, 07:04 AM #3
Step 1: Make great products/steal underpants
Step 2: ... (lose prototype in a bar maybe?)
Step 3: Profit!
07-31-2012, 12:07 PM #4
Oh really Apple, then why do your pieces of crap cost two and sometimes three times as much as other products?
07-31-2012, 11:07 PM #5
08-01-2012, 07:07 AM #6