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05-15-2012, 01:38 AM #1
Time Warner CEO Unfamiliar with AirPlay Feature
The Time Warner Cable CEO, Glenn A. Britt, recently admitted that he is unfamiliar with AirPlay and doesn't think it affects the cable business according to a report by New York Times. Many consumers and analysts find this statement to be one of true ignorance as it is a bit of a shocker.
During a group interview last week, Britt said there was no easy way to get internet video onto a TV, where he obviously overlooked the fact that AirPlay allows consumers to do just that. AirPlay easily sends a media stream from your iOS device to your TV via an Apple TV wirelessly. Furthermore, Apple’s TV offering isn’t the only option here as others such as Boxee Box, Roku, or Google TV all have similar offerings.
Despite claiming to be an Apple user, Britt did say “I’m not sure I know what AirPlay is.” He continued to say “the current Apple TV, the little thing, the hockey puck, really doesn’t do anything to help you enable you to get Internet material on your TV.” It seems a bit surprising that a chief executive of a cable company would not know about the very feature that may hurt his business in the future. The ignorance doesn’t say much about the company or Britt himself and it definitely doesn't bode well for future plans. For those of you who want to continue to use cable and/or enjoy using it, let’s hope his actions are better thought out than his words.
After all the criticism about his statements, it wouldn’t be a surprise to learn that Britt figured out what AirPlay is and is planning on taking action to improve the cable business accordingly.
Source: New York Times
05-15-2012, 05:09 AM #2
uhhh whats airplay??? the average consumer doesnt use it so he probaly doesnt care most ppl cant afford gas right now and the only reason they own an iphone is because they get a reduced price for a contract they gonna start selling apple tvs with contracts now? when it gets on his radar he will start to care is this really news worthy?
05-15-2012, 05:45 AM #3
He's gonna fun out soon enough
05-15-2012, 06:08 AM #4
HA! I think his statement embodies the ignorance of our culture. How can you NOT know is the question. His statement also embodies the decline of cable as a medium of choice. I can't stand the fact that I have 8,000 channels but only watch 10. Watch out Time Warner Cable..i believe your time is just about up..tic toc
05-15-2012, 06:39 AM #5
If he waits until the average consumer is using airplay to start addressing the issue then he'll lose the fight and it won't even be close.
If you want to see what happens to a successful company who waits too long to make adjustments to trending technology go look at Blackberry.
05-15-2012, 07:02 AM #6
05-15-2012, 07:18 AM #7
@AUZ Well said. The other poster is completely missing the point. Pointing out that people can't afford gas is even more reason this CEO should be on top of any form of entertainment that's cheaper and could replace his service. People WILL spend money provided they feel they're getting their money's worth. For example, lack of gas didn't stop anyone from seeing Avengers.
05-15-2012, 07:36 AM #8
05-15-2012, 08:20 AM #9
I use AirPlay all the time when at home! We have sky tv in the main room And I use the mobile device option for the sky go app and use airplay to watch it on the tv! Saves paying sky extra every month when I only watch a handful of things!! Most apps like catchup tv, bbc iplayer and many other use AirPlay! This guy clearly is too "on foot in the grave!!" for his job and will cost many people their jobs when he ruins the company with his old thinking!
05-15-2012, 08:34 AM #10
This is the perfect example of a company/CEO that got too relaxed and doesn't take competition seriously. He's clearly set in his ways and doesn't see cable going anywhere any time soon even though Comcast is clearly making adjustments with their strategy to providing content to consumers.
05-15-2012, 08:37 AM #11
I never use AirPlay but I wish apple added wireless AirPlay mirroring for iPT 4. That would make me use it more.
05-15-2012, 08:41 AM #12
So I'll need:
1. Apple TV
2. An Apple device (such as an iPad)
That's hundreds upon hundreds of dollars just to stream (free) video to the TV. This CEO is right - that's NOT an easy way to do it.
05-15-2012, 08:41 AM #13
05-15-2012, 09:04 AM #14
How is that not easy? If you already own an iPhone then you pay $100 for an ATV and you're good to go! You'll need two devices regardless to stream internet video from one device to a TV and tons of ppl already own a iPhone these days. So I guess I don't see how that's not easy. I can see how it could be expensive, but with most people needing a phone already...$100 extra for an ATV isn't that bad.
05-15-2012, 09:54 AM #15
I think many people who are iDevice users don't know about AirPlay or care. We have many idevices in our house and have never used AirPlay. You guys watch way to much tv. We should talk about mapmyride and mapmyrun et al...
05-15-2012, 09:55 AM #16
05-15-2012, 10:04 AM #17
Last edited by tekwiz; 05-15-2012 at 10:06 AM.
05-15-2012, 10:33 AM #18
Since an Apple TV costs $100 and that's a flat cost vs. $100/month for 12-months for cable...I think the naysayers on Apple TV not being a consumer-friendly or cost-effective solution need to re-evaluate their thinking.
To a consumer, an Apple TV is a way to 'cut the cord' and get things like Netflix, and also stream to their TV's from their iPhones or iPods that tens of millions of people already have. I'm not saying Apple TV is good enough to cut cable, but a consumer could be persuaded to do so thanks to Apple marketing.
Regarding the CEO, it's very short sighted that he isn't even thinking about Apple's biggest play, currently, with content on a Television. With Mac OS X Mountain Lion, getting "internet on your TV" is going to be even easier because of AirPlay being integrated in to the OS.
05-15-2012, 10:49 AM #19
I'm one of those people who can happily say! I Cancelled my Cable!!!!! and get better internet! Best decision ever. W/ netflix and the video websites out there.. w/ ony 5sec ads or 15sec ads, not to mention i can pause it walk away and come back. I paid $45 for internet and $56 for cable.. how does that make any sense.
05-15-2012, 11:21 AM #20
i don't have cable, and i don't own a tv - haven't had them for years. i'm so deprived.