+ Reply
Page 1 of 2 12 LastLast
Results 1 to 20 of 26

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: Why Apple or Anyone Needs to Disrupt the Boring World of TV Technology

is a discussion within the

Mac News

forums, a part of the

General Apple/Mac

section;
...
  1. #1
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Default Why Apple or Anyone Needs to Disrupt the Boring World of TV Technology


    Internet connected televisions suck. No two ways around it. Their interfaces are slow, poorly designed and hampered by allegiances to the antiquated satellite and cable television industries.

    Today The New York Times published an article exploring the lack of television applications, let alone well made ones. While there are number of companies attempting to fill the void like Hulu, Netflix, Vudu, and others, they still are beholden to the networks, studios, and cable providers. Apps like ESPN 360 on the Xbox 360, and the different sports league apps on set-top boxes, mimic their cable counterparts, and often act as complements to traditional TV viewing instead of stand-alone solutions.

    The NYT interviewed numerous network execs that realize the future of television will be based in app-like environment. However, most of these execs offered their views under the safety of anonymity fearing their comments would disturb their cable and satellite partners. The a la carte future many describe, where the consumer chooses what channels or apps they want to pay for instead of purchasing bundles, won’t be met without resistance from both network executives and consumers according to analysts.

    “But many analysts caution against predicting the near-term demise of cable and satellite delivery, pointing out that the spending and viewing habits of consumers are also firmly entrenched.

    “The model we have is the model we have, and while it’s tempting to imagine an app for TNT and an app for ESPN, that’s not the likely outcome,” said Craig Moffett, an analyst at Sanford C. Bernstein & Company. la carte apps might seem like a bright idea, Mr. Moffett said, but it is unlikely consumers would pay $20 a month for individual channels when the traditional cable bundle provides a bargain price.” — NYT
    While this is a great point that any disruptive technology is usually meant with resistance, the executives fail to envision a truly revolutionary model for content consumption. The current business models prevent innovation in the television experience. Tablets and smartphones have changed the way we consume content and interact with our mobile devices. The remote control, and cable television user interface feels ancient by comparison.

    Even if consumers and content suppliers are satisfied with current “business” models, the way content is delivered and interacted with needs improvement. Television technology itself has been on a race to the bottom price wise for the last 10 years. Every single innovation has been along the lines of image quality, and appearance (thinness and screen size) of television sets. There hasn’t been a single television maker to release a television set with an SDK, or capabilities outside of support for a few apps at the manufacturer’s discretion. Consumers don’t get excited over 1080p, LED, LCD, True Motion, OLED, or any other tech-marketing buzzword any more. The anti-success of 3D solidified that.

    This is where Apple’s entry into the television arena could propagate a fundamental shift within the industry. Apple has the operating system, dedicated following, and most importantly money to produce televisions that change the way viewers interact and consume their content. Apple doesn’t need to upend the industry in one fell swoop by changing the way consumers pay for the content, thus changing the way distributors make money. The movie studios, cable providers, and satellite providers are a completely different beast than the recording industry. All apple needs to do is change consumers expectations of what the viewing experience should entail.

    Why hasn’t there been a television that allows users to simultaneously look up IMDB information watching a movie? Why can't I look at a Rotten Tomatoes score and reviews while scrolling through the viewing guide? Why is the remote control still a remote control? Sony tried to have live-chats with Blu-ray and make the viewing experience more interactive, but the implementation was clunky and all but abandoned by studios and consumers. In an networked society that is obsessed with social tech why is the television viewing experience anything but? Sony again tried it with their PSN home, but not enough people own PS3’s, and who wants to go to a virtual movie theatre, this isn’t Second Life.

    Television operating systems need to exist. But, the cable providers, and satellite providers want control over the viewing experience, even if it’s detrimental to their bottom line. There are a ton of technical hurdles, and the implementation would be rough no question, but there is so much information broadcast to our television sets and hardly any of it is utilized in a truly engaging fashion. You can’t tell me that the service providers have the best ideas on how consumers should interact with and consume content.

    Open up set-top boxes like Roku, and Apple TV, and OS-based television sets (if they ever exist) to developers. The executives can still distribute the content, but let developers do what they do best when given a new medium with which to play.

    Hopefully Apple or someone does something to change consumer expectations and forces the rest of the industry to reevaluate what television should be.

    Source: NYT
    Last edited by Phillip Swanson; 04-28-2012 at 04:38 PM.

  2. #2
    Livin the iPhone Life sziklassy's Avatar
    Join Date
    Jan 2008
    Location
    Iowa (ISU for Vet School!)
    Posts
    3,920
    Thanks
    69
    Thanked 310 Times in 264 Posts

    I don't expect the iTV (or whatever it is called or IF it is ever to even exist) to necessarily innovate a whole lot. Let's be honest, Apple's current displays aren't terribly innovative either. They are PRETTY, but that's about it. If anything, the software on the device will be awesome. THat said, I prefer running software on something like an Apple TV.

  3. #3
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Quote Originally Posted by sziklassy View Post
    I don't expect the iTV (or whatever it is called or IF it is ever to even exist) to necessarily innovate a whole lot. Let's be honest, Apple's current displays aren't terribly innovative either. They are PRETTY, but that's about it. If anything, the software on the device will be awesome. THat said, I prefer running software on something like an Apple TV.
    That's exactly my point, the displays themselves aren't innovative and I don't expect them to be. The consumer can only take so much techno-babble. The real innovations will come on the software side and the actual viewing experience.

  4. #4
    My iPhone is a Part of Me
    Join Date
    Dec 2010
    Posts
    762
    Thanks
    0
    Thanked 8 Times in 8 Posts

    It's a TV. All you do is watch stuff on it. But a Siri TV will be cool. No need for a remote.

  5. #5
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Quote Originally Posted by teej1410 View Post
    It's a TV. All you do is watch stuff on it. But a Siri TV will be cool. No need for a remote.
    But, why?

  6. #6
    iPhone? More like MyPhone BhadKarma's Avatar
    Join Date
    Nov 2011
    Posts
    254
    Thanks
    25
    Thanked 28 Times in 17 Posts

    Quote Originally Posted by Phillip Swanson View Post
    But, why?
    But why not.

  7. #7
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Quote Originally Posted by BhadKarma View Post
    But why not.
    Touche....

  8. #8
    My iPhone is a Part of Me mofolo's Avatar
    Join Date
    Sep 2007
    Posts
    561
    Thanks
    19
    Thanked 35 Times in 28 Posts

    Apple have never innovated. They simply get existing technologies, wait until they're good enough, or develop them till they're good enough, then refine the software and drivers that use the technology.
    They are, by no means, innovators.

  9. #9
    iPhone? More like MyPhone DaLsim's Avatar
    Join Date
    Jun 2011
    Posts
    217
    Thanks
    0
    Thanked 6 Times in 5 Posts

    "The remote control, and cable television user interface feels ancient by comparison". And yet we still use them?

  10. #10
    What's Jailbreak?
    Join Date
    Apr 2012
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Quote Originally Posted by mofolo View Post
    Apple have never innovated. They simply get existing technologies, wait until they're good enough, or develop them till they're good enough, then refine the software and drivers that use the technology.
    They are, by no means, innovators.
    Your comment isn't very innovative, anyways, I would like to see an 80-100 inch screen as thin as paper that I can roll up like a poster and throw in the back of my car and take it to my friends house then unroll it and tack it to the wall. I'd rather have a display do one thing, display. I would rather buy external devices such as an apple tv or roku. I will never understand gimmicks like waving your arms or talking to a tv, what's the point? Rather develop eye sensing tech like Steven Hawkings uses to change channels.

  11. #11
    Green Apple
    Join Date
    Nov 2008
    Location
    Sunshine coast BC, Canada
    Posts
    76
    Thanks
    1
    Thanked 16 Times in 6 Posts

    Quote Originally Posted by mofolo View Post
    Apple have never innovated. They simply get existing technologies, wait until they're good enough, or develop them till they're good enough, then refine the software and drivers that use the technology.
    They are, by no means, innovators.
    Clearly you have little understanding of... Well, of anything really..



    I love the "appearing future direction" of how we all get entertainment, and I would like to see Apple make a bigger impact on that future. I am all for a Siri controlled TV and I personally rather have my home entertainment bundled into as few devices as possible.

  12. #12
    What's Jailbreak?
    Join Date
    Jul 2010
    Posts
    6
    Thanks
    0
    Thanked 0 Times in 0 Posts

    If Apple puts out Internet tv the way it's meant to be they will lose money because people like me will use it to find links to watch movies for free, tv shows, etc. It is redundant, all you they would end up with is a snazzy flat-screen with an AppleTv built into it. They need to get into gaming consoles for that idea to even work imo, a tv with Internet capability that has a console built in it or something along those lines because it's really all about a take-over of home entertainment centers. They already have music, communications, media -- apps are cute but no serious gamer is going to put aside his/her PS3 or XBox360 to play Angry Birds on a big screen. If they want to completely take over people's living rooms they have to come up with something that can compete with Playstation or Microsoft/pc games. I say this because thats exactly what I would need to turn my living room into a Apple shrine. As for Siri control, that's just stupid lol, you would still need a remote to trigger it otherwise you won't even be able to speak while watching it, how lazy have we gotten!? We have remotes so we don't have to get up to change channels manually, now lifting a remote is too much work? Good lord, smh.
    Last edited by iDuddits; 04-28-2012 at 10:10 PM.

  13. #13
    iPhone? More like MyPhone xxhorseriderxxx's Avatar
    Join Date
    May 2008
    Location
    Southern New Hampshire
    Posts
    156
    Thanks
    0
    Thanked 17 Times in 16 Posts

    I don't understand why people watch TV anymore when it's easier and free to just torrent their favourite TV shows. Rest assured, all live TV will be on the web the next day anyway...

  14. #14
    iPhone? More like MyPhone
    Join Date
    Feb 2008
    Posts
    100
    Thanks
    5
    Thanked 8 Times in 4 Posts

    Quote Originally Posted by mofolo View Post
    Apple have never innovated. They simply get existing technologies, wait until they're good enough, or develop them till they're good enough, then refine the software and drivers that use the technology.
    They are, by no means, innovators.

    Lol keep telling yourself that

  15. #15
    iPhone? More like MyPhone
    Join Date
    Mar 2012
    Posts
    112
    Thanks
    3
    Thanked 2 Times in 2 Posts

    I actually prefer TV the way it is. I only need "apps" like Hulu or Netflix. If I want YouTube or Angry Birds or Google or something, I prefer to use a phone or tablet, it's quicker, easier, and something I can use without interrupting what I'm watching on TV.

    I don't want some interface telling me what my friends are watching. I don't want anything on my TV requiring a Facebook login. I don't need tweets scrolling across the bottom of my screen.

    3D tried to change TV technology and failed. It's because it's the available content on TV that needs changing.
    Last edited by brodimus; 04-29-2012 at 06:10 AM.

  16. #16
    iPhoneaholic
    Join Date
    Jul 2009
    Posts
    341
    Thanks
    57
    Thanked 60 Times in 36 Posts

    Quote Originally Posted by xxhorseriderxxx View Post
    I don't understand why people watch TV anymore when it's easier and free to just torrent their favourite TV shows. Rest assured, all live TV will be on the web the next day anyway...
    The problem is watching the news, live sport or the top talent show the next day misses the point of these shows

    When we sit down to watch a film on TV or DVD, we don't want to be interrupted with inactive lists of actors and all the films they have been in, we want to actually enjoy the movie

    What happens to all those channels that have low viewing figures, that can't standalone without being part of a larger package or are we going back to the old days of only having a few channels that provide programs for the great unwashed masses?

  17. #17
    Green Apple petrusk's Avatar
    Join Date
    Jan 2012
    Location
    New York, New York
    Posts
    74
    Thanks
    9
    Thanked 2 Times in 2 Posts

    Quote Originally Posted by teej1410 View Post
    It's a TV. All you do is watch stuff on it. But a Siri TV will be cool. No need for a remote.
    Xbox has teetered on this idea with Kinect. For example "play netflix king of the hill season 4 episode 5".

  18. #18
    iPhoneaholic
    Join Date
    Oct 2007
    Posts
    405
    Thanks
    8
    Thanked 35 Times in 23 Posts

    A lot of TVs now come web enabled with apps. Not sure what Apple thinks they can do. Plus, PS3s and XBOXs bring even more to the TV scene besides games.

  19. #19
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Quote Originally Posted by GmAz View Post
    A lot of TVs now come web enabled with apps. Not sure what Apple thinks they can do. Plus, PS3s and XBOXs bring even more to the TV scene besides games.
    It's not about what Apple can do, but what developers could do with a platform to develop from. Sure there are tons of Hulu, netflix, and other apps, but they're mimicking the same old tv user experience we've all become accustomed to. Think outside the walls of conventional television and image what TV could be like with an open development platform as the backbone.

  20. #20
    Livin the iPhone Life Stray's Avatar
    Join Date
    Oct 2010
    Location
    You Know...
    Posts
    14,071
    Thanks
    675
    Thanked 1,357 Times in 1,074 Posts

    Quote Originally Posted by teej1410 View Post
    It's a TV. All you do is watch stuff on it. But a Siri TV will be cool. No need for a remote.
    Samsung just released something that does that. So Apple wouldn't be the first.
    Quote Originally Posted by ikesmasher View Post
    that was officially the scariest thing you have ever said str4y.
    Quote Originally Posted by Pancho paco View Post
    Dude T.M.I

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts