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On Monday, MMi reported that a number of leading environmental groups and activists in China say they detect a perceptible difference in how Apple has done business in the last...
04-17-2012, 07:21 PM #1
Greenpeace Blasts Apple for Rotting The Environment with iCloud
On Monday, MMi reported that a number of leading environmental groups and activists in China say they detect a perceptible difference in how Apple has done business in the last twelve months. That is, Apple has been more accountable to and respectful of the environment and its workers.
But not so fast say the folks at Greenpeace, the well-known non-governmental environmental organization with locations in more than forty countries. A new report from the group is blasting Apple by accusing the iDevice maker of perpetuating "dirty energy," chiefly through the iCloud platform.
If you're wondering how iCloud is bad for the environment, Greenpeace says it relies chiefly on coal-based power. Apple, much like Amazon and Microsoft, relies "heavily on dirty energy to power their clouds."
"Instead of playing catch up, Apple has the ingenuity, on-hand cash and innovative spirit to Think Different and make substantial improvements in the type of energy that powers its cloud," Greenpeace says. "If Apple is really interested in having the 'high percentage' of renewable energy it claims to want for the iCloud, it will have to look beyond the initial steps for on-site generation and use its tremendous cash reserves to invest in or purchase renewable energy and also to put pressure on Duke Energy to provide cleaner energy."
No response yet from Apple over the Greenpeace jab.
04-17-2012, 07:44 PM #2
Stupid hippie environmentalists... The electricity in Greenpeace offices are powered by dirty energy, as are their computers and the ISP that they use to check their email and send out these stupid, hollier than thou reports with! And I doubt they all ride their bikes to work in their pressed suits.
Talk about the pot calling the kettle black!
Last edited by jbardi; 04-17-2012 at 07:46 PM.
04-17-2012, 07:47 PM #3
04-17-2012, 08:19 PM #4
Coal? Powering iCloud? Seriously? Apparently there's not enough trees to hug any longer.
04-17-2012, 08:22 PM #5
04-17-2012, 08:26 PM #6
04-17-2012, 08:37 PM #7
04-17-2012, 08:45 PM #8
Yes, the could invent the iCar that runs on iGas and make the iPlant that spits out iLectricity...
But then we'd have to call it Green Apple.
And nobody likes them apples.
04-17-2012, 08:57 PM #9
**** them. How many of those Yippies use iPhones?
04-17-2012, 09:12 PM #10
Greenpeace is a pimple on the anus of the whole environmental (bowel) movement.
04-17-2012, 09:22 PM #11
Just get some solar panels lol
04-17-2012, 09:48 PM #12
..lol why is this focused on ICloud? I highly doubt that uses the most "dirty energy" at apple..
04-17-2012, 09:52 PM #13
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There's nothing wrong with pressure being put on Apple to do better here at home. If the most capitalized company can't make a difference, why should anybody else be expected to?
04-17-2012, 10:20 PM #14
Waaaaa waaaaa Apple isn't being earth friendly or whatever. Go cry about something else and go hug some trees.
04-17-2012, 10:53 PM #15
So to make greeenpeace happy lets all stop sending emails and SMSs and start sending letters made out of paper so more trees will be needed to get cut down to support the overwhelming amount of messages we send each other.
If there is something really stupid to protest about you can bet greenpeace is behind it.
04-17-2012, 11:21 PM #16
04-17-2012, 11:37 PM #17
I thought Apple had a huge solar farm powering that huge iCloud campus??
04-18-2012, 12:58 AM #18
honestly, WHO GIVES A DAMN. greenpeace, stfu & gtfo
04-18-2012, 02:34 AM #19
Shouldn't they be going after the coal power plant? I'm pretty sure that Apple is not dropping coal into their data-center and making the power there.
04-18-2012, 03:16 AM #20
Well if that's how green peace feel then we should help them!!!! Yes instead of burning coal we should burn green peace!!