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04-02-2012, 10:19 PM #1
Intel Claims Ultrabooks Will Beat Out MacBook Air and iPad Sales
Two Intel representatives are claiming that the features, price point, and operating system of the Ultrabooks set to release in the near future will beat out Apple’s MacBook Air and iPad.
Intel is claiming that the products coming from the company’s Ultrabook initiative are not only more functional than Apple’s iPad but that they also represent a better value than the MacBook Air, for which the company currently supplies processors for. Both the product manager, Anand Kajshmanan and media relations representative Alison Wesley sat down to discuss Intel’s vision of what the Ultrabook represents and why the company is investing so heavily into it.
According to the two, "'Ultra' means pinnacle, and we wanted the Ultrabook to be the pinnacle of everything that users have come to expect from their computing device," the representatives said. "So we did extensive research into what users' expectations were for their mobile computing devices, and there were four things that really stood out."
The purpose behind the product is to have an “ultra-responsive” portable device that is secure and has great battery life. The company feels that the power of the Ultrabook initiative lies not only in the platform but also in the variety of devices that will be available, which it calls a “plethora of choices.” When asked about the MacBook Air, the two noted that the Air was also powered by an Intel Core processor and shares some of the same attributes the company plans to present in the Ultrabook, therefore representing a “great choice for someone who wants to invest in the Mac operating system.”
One of the key differentiators between the MacBook Air and the Ultrabook will be the price of entry, which is where Intel believes that they can bring the most value to the table by driving down the traditionally high price of each device down to reach what they referred to as “mainstream price points.” According to them, there is “the $300-million Intel capital fund to kick start this innovation” and they are looking to work with their partners to supply a lot more volume, which in turn will help reduce the cost of the product.
Intel did seem to dismiss the iPad because it feels that a tablet doesn’t have the tactile feedback that comes with a keyboard. It doesn’t sound like a wise-move to write off something as successful as the iPad but at the same time, the company didn’t write off touch input altogether, they actually feel that touch-screens will continue to be a huge selling point in 2012 and 2013. The upcoming Ultrabooks will be sporting designs that can transform from the clamshell form factor into a tablet, with the premise of being a big seller. Although similar products have been available for some time, Intel’s think and light format seeks to make the whole idea much more portable.
The future of the Ultrabook remains a mystery and many analysts don’t see the product line generating the sales that Intel is hoping to see. Meanwhile, Apple continues their successful run with the MacBook Air line, which previously accounted for 28% of the company’s notebook shipments. In addition to the MacBook Air sales, the company also continues to see strong sales for its iPad, which analysts continue to predict growth for in 2012. People do consider price being an important factor in a purchase though - if Intel can make the price point affordable and attractive, they might end up seeing the success they seek.
04-02-2012, 10:46 PM #2
04-02-2012, 10:49 PM #3
They act like users who just bought a Mac book air or iPad can switch that fast. Apple got the market cause they got new users it's going to be more difficult to get users already with a laptop or iPad to switch
04-02-2012, 11:02 PM #4I agree
In the end i do not see the competition winning out, its not that nobody can top whats out though... its more that anyone (from grandma to grandchildren) can pickup an iPad for simplicity or a macbook air for that extra kick. The current product is better than it needs to be and what makes it more convincing is the fact that people have invested into them, most people i see with an iPhone or iPad have a plethora of apps that they love and paid for. it almost does not make sense to jump ship... also the iPad is basically reached the point of industry standard. the fact that this article has to compare new products to apples line up i think speaks for its self.
04-02-2012, 11:16 PM #5
Only one small flaw in their plan ... Windows = fail
04-03-2012, 12:14 AM #6
04-03-2012, 12:17 AM #7
Ha ha didn't even read all of it. ***** please. We will see
04-03-2012, 02:07 AM #8
intel wants to be the modern day samsung,i won't give up my iMac,macbook pro,macbook air,iPhone, iPad,iPod touch for anything ultra...now I'm waiting for the apple HDTV!!! just give us the processors and forget competing with apple intel!!!
04-03-2012, 03:00 AM #9
Won't belong till apple gives intel the 2 fingers and says it will make its own chips, we all know it's coming! And windows will never catch people like iOS does
04-03-2012, 03:51 AM #10
Last edited by rkswat; 04-03-2012 at 03:56 AM.
04-03-2012, 04:20 AM #11
No one has mentioned that Intel makes a VERY strong case.....PRICE! Millions of people would love to buy a MacBook Air, but simply cannot afford it. If these Ultrabooks offer similar, and perhaps even more features than the MacBooks at a much lower cost, I can see them being very successful, and being a true competitor to Apple.
Just look at the Kindle Fire, it has had quite a good amount of success...why?? PRICE!!
Not only will the Ultrabook most likely be much cheaper then a MacBook Air, it will most likely have many hardware features the Mac Airs dont have, since as we all know, Apple likes to control what users can do.
And last but not least...it will have Windows. Leave your opinions at the door regarding OS's. The simple fact is that many MILLIONS of people are used to Windows, love Windows, and they will be happy to upgrade to a state of the art device, powered by Windows, a name they trust. This is a aspect the Kindle Fire lacks, yet it is still doing very well.
I am a HUGE fan of Apple, as well as Microsoft. There is no bias here. I really believe that there is a huge, untapped market of users/buyers waiting for a true quality product, at a price they can afford.El Zurdo
04-03-2012, 08:32 AM #12
04-03-2012, 09:35 AM #13
Intel can talk all they want about price, but until someone actually produces an Ultrabook that can compete with the $999 MBA, there will be no great rise of the Ultrabook. So stupid on their part.
04-03-2012, 09:58 AM #14
The Kindle is another example of a cheap tablet that has a portion of the tablet market...but again it's still no IPad seller.
04-03-2012, 10:02 AM #15
How can one not afford an apple. People complain about price but even my parents and a neighbor really had me going. My parents bought an HP $3300 tax. Warranty. Everything out the door. I'm like really? iMac costs $1100. Neighbor also bought a similar computer for $2670. I just don't understand. My MacBook with 3 year warranty came out to be $1500. But it's ok though.
04-03-2012, 10:19 AM #16
I sure hope Intel pulls this off.
I am amazed by how few companies have successfully challeged the Apple design. Especially with all their resources.
04-03-2012, 12:29 PM #17
Haha this laugh able. as windows and other companies always are in a rush to get out new technology apple aims for close to perfection as posible instead of giving people what they want right away.i was a long time supporter of windows and finally opened my eyes and bought a better more durable product in APPLE
04-03-2012, 12:57 PM #18
Last edited by polarismanak; 04-03-2012 at 12:58 PM. Reason: typo
04-03-2012, 12:57 PM #19
Facts are: windows have 80+% of market; the biggest advantage of idevice is OS(clean , simple, beautiful) if the apples rivals will manage to create a similar OS they will destroy the idevice! My favorite is asus transformer and toshiba devices!
I love my idevices but there is somesoproblems (plug and play, bluetoth antennas)
04-03-2012, 01:14 PM #20
A lot of people out there don't know how to use a computer which is exactly where Apple comes in. They make products that are easy to understand and simple to use, that's why more people are moving to iOS or Mac OS. And yes, Windows just fails sometimes, no matter who's using it or if you built the computer yourself, things just go wrong. That doesn't mean Windows sucks, it's just a user preference.
Haha! I had a good laugh when I read this, thanks!
Last edited by steve-z17; 04-03-2012 at 01:16 PM.