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02-01-2012, 11:09 AM #1
Steve Jobs Bumps Justin Bieber for Super Bowl Inspiration at Best Buy
Consumer electronics retail giant Best Buy is paying a subtle tribute to Steve Jobs this Super Bowl weekend by changing up its ad strategy to reflect the genius of the late Apple chief.
According to a report Wednesday from Bloomberg, Best Buy's Super Bowl commercial won't feature the traditional parade of celebrities. Instead, the passing of Steve Jobs has prompted the retail giant to re-evaluate who today's biggest "stars" truly are.
This year, don't look for Ozzy Osbourne or Justin Bieber, who starred in Best Buy's 2011 ad, to make a splash on Super Bowl Sunday in partnership with Best Buy. This time around, Best Buy is focusing on "innovators who could personify Best Buy’s selling premise: that no one knows more about gadgets and how they work together than the chain’s blue-shirt sales force."
Until Steve Jobs died, Best Buy Co. was plotting a familiar course for its Super Bowl ad: hiring a celebrity spokesman. Then all the tributes poured in after the Apple Inc. founder’s Oct. 5 death, and Best Buy’s U.S. marketing chief, Drew Panayiotou, realized Silicon Valley inventors are today’s stars.
By the way, this is the first, last, and only time I will ever reference Justin Bieber on MMi
02-01-2012, 11:24 AM #2
02-01-2012, 11:36 AM #3
Hey! I like Justin Bieber! He has really worked hard and did well!
02-01-2012, 11:41 AM #4
02-01-2012, 12:17 PM #5
PS: On topic, I think Best Buy should do this each year. Innovators are more important to society than some rich celebrity who contributes nothing beyond temporary amusement via there medium of entertainment. I get much more use out of Instagram, and the iPhone than I do my Ozzy, or Beach Boys albums.-FBIRyuJin
02-01-2012, 12:41 PM #6
I'm officially a fan of Best Buy and I couldn't agree more
02-01-2012, 12:57 PM #7
I would like to point out that we can thank Steve Jobs for overpriced computers, a superior mp3 player, and stylish smartphones but we can thank Dennis Ritchie for C programming which is used in almost every electronic with some form of computing code on it. Without him there would be no Unix, Linux, Windows, OSX, smartphones, today's video gaming systems, etc. Jobs was a hipster and Dennis was the root of today's technology. they both died the same month but no one seems to be celebrating the life of Mr Ritchie.
02-01-2012, 02:48 PM #8
02-01-2012, 03:10 PM #9absolutely... i agree.
02-01-2012, 04:19 PM #10
02-01-2012, 07:23 PM #11
But but but no justin bieber means no little girls wanting to buy at best buy now
02-02-2012, 01:48 AM #12