TV Ad Analysis Firm Names Santa Siri Ad Most Effective Holiday Ad This year

[Phillip Swanson]

Santa inspired television ads rule the airwaves this time of year. Target has their slow-motion running Santa, Best Buy has Santa usurped by a proud mother, Apple with their Siri inspired affair and many more. But, only one can be labeled the best, and TV ad analysis firm Ace Metrix named Apple's the most effective.

Ace Metrix measured viewer reactions to commercials from advertising vets like Coca-Cola (polar bears), Pillsbury, Nintendo and more, which make Apple’s win rather impressive. The Santa Siri ad earned 652 out of a possible 950 points from a group of randomly selected viewers who rated the commercials on relevance, persuasion, watchability, information and additional metrics. This was roughly eight percent higher than other tech companies in the study.

Additionally, Ace Metrix found that companies who used Santa in their holiday season ads performed better than ads without Santa during the season. Most companies seem to have figured this out as Santa was the star of 35 different ads so far this holiday season.

While Best Buy didn't win most effective individual ad, the company did secure the title of most effective campaign this year with their “Game On, Santa” series. However, even one of Best Buy’s ads included a Christmas Tree surrounded by Apple products.

Who would have thought, Product+Santa=Effective Advertising during the Christmas season?
Source: Apple Insider

[xerray]

I have to say this commercial intrigued me all the more on the iphone 4S since everyone in my family is literally getting the new phone Except I.

[Daerid]

I found it quite entertaining...

[Norb]

It's funny because I download all my TV shows and most my music is through pandora... I sometimes forget how much ads i actually avoid by doing this. I'm well aware of the apple santa siri ad but I saw it online through some blogs and not because it was thrown in my face on tv.

[inappropriate response]

It's funny because I download all my TV shows and most my music is through pandora... I sometimes forget how much ads i actually avoid by doing this. I'm well aware of the apple santa siri ad but I saw it online through some blogs and not because it was thrown in my face on tv.

same, it's like being eye raped after not seeing ads for months and then being flung into normal tv.

[thetoothfairy]

I loved it!

[celeron]

Cool, one of the best santa commercial I've seen this year

[Phillip Swanson]

same, it's like being eye raped after not seeing ads for months and then being flung into normal tv.

Yea I know the feelings. Just wait for the superbowl....

[iNT3Rv3NTiONZz]

Amazing advert... Nothing more I can say

[Mysterion]

great marketing

[johnr9412]

I liked it too.
Hope I'm not the only one who didn't like Best Buy's commercial's though..

[mobilexile]

Sorry Apple disciples, these ratings are a joke. They're random samples that shoud be used only to gauge red fags and in no way are a measure of efficacy.

It's funny because I download all my TV shows and most my music is through pandora... I sometimes forget how much ads i actually avoid by doing this. I'm well aware of the apple santa siri ad but I saw it online through some blogs and not because it was thrown in my face on tv.

If this rating company were to track non-tv views of the ads (darn near impossible to do) they'd have something valuable & tangible to report.

[dmerrill]

I liked it too.
Hope I'm not the only one who didn't like Best Buy's commercial's though..

You're not alone, I thought the "game on" commercials were awful. LOVED the Apple Santa ad though, 3.7 billion appointments, priceless!