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Apple is buying Anobit for $500M. As we have seen in Apple's most previous computer releases and mobile device releases included, Apple is very interested in making the switch to...
12-20-2011, 11:06 AM #1
Apple Buying Anobit, A Flash Memory Company, for $500,000,000
Apple is buying Anobit for $500M.
As we have seen in Apple's most previous computer releases and mobile device releases included, Apple is very interested in making the switch to flash memory because of the 'instant on' effect and also because devices can be made so much slimmer with flash memory than it can be with traditional hard disk drives. The only mobile device that Apple has ever produced holding a hard disk drive was the iPod Classic; aside from that, everything has used NAND flash memory, including the new unibody MacBook Air which replaced the older MacBook Air that encased a hard disk drive. Apple also offers options for MacBook, MacBook Pro, iMac, and Mac Pro buyers to encase a solid state drive inside of them (for a premium that is).
Since Apple has decided that flash memory is the wave of the future, it makes sense that they would be heavily interested in increasing their knowledge about flash memory and using research to make their products even better. To do this, they have begun by deciding to buy an Israeli flash memory company known as Anobit for $500 million. We think that this is a good move for Apple because Apple is using flash memory in so many of their devices now that by owning their own flash memory sector, they can have more control over the engineering of the hardware to make it better for their products. We've seen how having control over your hardware can be a huge advantage; the A5 processor is very power efficient and is one of the speediest CPU (central processing unit)'s available for mobile devices today.
So what could Apple do with a flash memory company? Apple could use this company to engineer thinner, faster flash memory. Through research, Apple could make quite possibly the most efficient flash devices on the market. We've seen how flash memory is already with the iPad and MacBook Air - it shows that 'instant on' effect which consumers have proven that they want because they gobble it up. If you've ever used a solid state drive in one of your computers before, you know what I'm talking about. Read and write speeds are ridiculously quick compared to hard disk drives. Apple could use this to their advantage to produce cheaper memory with better engineering methods to make the memory perfect for the devices that they make. This way, the device doesn't have to be built around the memory, instead, Apple can make the device they want and build the memory around the device.
The purchase of Anobit also appears to be Apple's way of saying, "Samsung, we're through buying memory from you." Samsung and Toshiba have provided memory to Apple for what seems like ages now. Since Samsung and Apple have ties with memory deals and Samsung keeps dragging Apple to court about similar device appearances (and Apple does it right back as well), Apple would probably like to stop feeding Samsung money for their memory. We all know that Apple would like nothing more than to see Samsung stop making a profit and sink. By Apple making their own flash memory, this is one step to keeping Samsung from making money on Apple's extremely profitable devices. Also, Apple will be able to compete with Samsung's zippy flash memory which has been proven to be faster in some MacBook Air models than the Toshiba flash memory counterparts. All in all, this investment seems to be a big plus for Apple's industry.
What do you think about Apple buying a flash memory company? Share in the comments.
Sources: Cult of Mac
Last edited by Anthony Bouchard; 12-20-2011 at 11:31 AM.
12-20-2011, 11:45 AM #2
Bring on the 17" MacBook Air, I say. The way of the Hard Drive and Compact Disc has been itching to be escaped, and since flash memory is pretty much built in, this will force people to also invest in external drives as well. I've been calling this move since the early 2000s, i'm glad they're finally going in this direction. I'd love to be able to jump in a recording studio with the end result of this technology.
12-20-2011, 02:17 PM #3
Should allow apple to bring costs down but like many other company's will Likely treat it as a different company
12-20-2011, 03:06 PM #4
That is petty cash for Apple. They can pay for that company with all the loose change found in the couches of Cupertino mothership.
12-20-2011, 09:45 PM #5
Be Careful what you ask for...You might get it!