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11-19-2011, 12:25 PM #1
Apple Veteran Shares Four Principles of Company's Success
Greg Joswiak - or “Jos” as he's affectionately known around Cupertino, California - is one of the veterans on Apple's product marketing team behind the iPod, the iPhone and iOS.
A marketing guru with serious Silicon Valley street-cred, Joswiak recently shared with his audience at "Silicon Valley Comes to Cambridge" his take on the four chief lessons he learned at Apple during his 20 years at the company.
According to coverage provided in the Wall Street Journal, here are the four lessons in question:
Focus—”It means saying no, not saying yes. We do very few things at Apple. We are $100bn in revenue with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.”
Simplicity—”Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.”
Courage—”Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one. ”
Best—”If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.”
Source: Wall Street Journal
11-19-2011, 01:14 PM #2
BEST? Why in the world are they still selling the iphone then? Its NOT anywhere close to the best smartphone on the market today. Thats exactly why Apple is suing all of their competition. They're even going after Amazon now. How pathetic!
11-19-2011, 01:17 PM #3
- Join Date
- Dec 2010
- Thanked 4 Times in 1 Post
Then how come they are part of the PC market?
11-19-2011, 02:02 PM #4
Apple Is Now The World's Leading Smartphone Manufacturer! | Redmond Pie). And please don't throw out the old, "but Android outsells iPhone by a huge margin!". We're talking about the iPhone, not iOS (at least that's the premise that you started under). Android is NOT a phone, as much as everyone wants to think that it is.
I think it's also important to point out that point number 4 doesn't say that Apple is the best. Let's re-read it:”If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.”
Last edited by stevelucky; 11-19-2011 at 02:09 PM.
11-19-2011, 02:36 PM #5
I was lost when I read "very few products" I was like lolwut?
They have atleast 4-5 generations of items I count each generation as its own "product"
iMac, Mac book, MacBook air, MacBook pro, iPad, iPad 2, iPad 3, iPhone, iPhone 2, iPhone 3, iPhone 3GS, iPhone 4, iPhone 4S, itouch gen 1-4, iPod classic, iPod nano, iPod nano nano, apple tv, soon to be iHDTV(trademarked before apple claims it), MacBook ultra thin,
The list is never ending. Don't forget os lion and all that.
11-19-2011, 02:41 PM #6
hi guys! i just wan a share something about myself, i did BE in civil, but just using iPhone and mac changed everything for me, i quit my job and studied apple software development , apple is simply the best...
11-19-2011, 02:48 PM #7
Stevelucky, that may be the best post I've ever read.
Edit: Ha! No pun intended.
11-19-2011, 03:02 PM #8
11-19-2011, 03:25 PM #9
11-19-2011, 05:10 PM #10
11-19-2011, 05:16 PM #11
And how bout that 4 hour battery?THE BEST!!!
Last edited by Beastly L92; 11-19-2011 at 05:19 PM.
11-19-2011, 05:46 PM #12
11-20-2011, 08:02 AM #13