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Thread: Steve Jobs Biography Gets a New, Less 'Cute' Title

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Earlier this year, the world learned that Apple CEO Steve Jobs finally capitulated and agreed to participate in a new - and, yes, authorized - book about his professional life
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    MMi Staff Writer Michael Essany's Avatar
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    Default Steve Jobs Biography Gets a New, Less 'Cute' Title


    Earlier this year, the world learned that Apple CEO Steve Jobs finally capitulated and agreed to participate in a new - and, yes, authorized - book about his professional life and storied career in the tech space. With publisher Simon & Schuster backing the project and writer Walter Isaacson attached, big hopes quickly surfaced that the book would become a bestseller. And in Amazon pre-orders, it already has.

    But there will be one small change to the project before it ultimately makes its way to you in print or via electronic download. The title, it turns out, is changing. It was originally slated to be released as "iSteve: The Book of Jobs." Not anymore. And, incredibly, the title change isn't being demanded by the infamous perfectionist Steve Jobs. Instead, it was author Walter Isaacson who didn't like the "cute" former title.

    The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant.
    The new title for Steve Jobs's biography shouldn't be too difficult for readers to remember: "Steve Jobs By Walter Isaacson." The book will be released on March 6, 2012 (For the time being, however, online retailers offering the book for preorder still have the old title listed).

    Walter Isaacson, the best-selling author behind modern classic biographies of the likes of Benjamin Franklin and Albert Einstein, currently serves as the president of the Aspen Institute. He is also the former chairman of CNN and the former managing editor of Time Magazine. Isaacson has reportedly worked on this biography for two years and has logged hundreds of hours of work, interviewing Steve Jobs, members of the Jobs family, colleagues at Apple and even competitors and longtime foes.

    Source: Fortune

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    Go Giants whereswaldo's Avatar
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    I still like the title of the unofficial biography, iCon

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    iPhone? More like MyPhone sammo123's Avatar
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    I like The Book Of Jobs, its a good play off of The Book of Job

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    You mean it gets a new, unpretentious title.

    Too bad about the release date. I'll be too busy playing Mass Effect 3 (probably less fictitious too)
    Last edited by feidhlim1986; 07-06-2011 at 11:52 AM.

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    The One and the Only (retired secret moderator) iPod's Avatar
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    wow...

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    What's Jailbreak? Noga's Avatar
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    I will think twice to buy it. The first title was the best...

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    apatia z3r01's Avatar
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    Quote Originally Posted by Noga View Post
    I will think twice to buy it. The first title was the best...
    iDontCare about the title change really...as long as its a good book
    [IMG]http://img829.imageshack.us/img829/9703/modu.gif[/IMG]

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    Livin the iPhone Life
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    Quote Originally Posted by z3r01 View Post
    iDontCare about the title change really...as long as its a good book
    iDontCare about Steve's freaking biography....just create an OS that actually works.

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    Green Apple
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    Quote Originally Posted by RICO_ View Post
    iDontCare about Steve's freaking biography....just create an OS that actually works.
    And an iPod Touch that's screen doesn't go crazy.

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    Quote Originally Posted by J Sweeney View Post
    And an iPod Touch that's screen doesn't go crazy.
    Gotta love Apple's "innovation". Quick to take credit for success....even faster to find excuses for failure.

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    Green Apple
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    Walter Isaacson has got some balls! I'm sure he went to S&S and was like, "ya umm I'm not really seeing my name anywhere in the title you've chosen so thats when I realized I would need to write the title for you as well."
    His orig submission was prob: A Walter Isaacson Biography(about Steve Jobs)
    Last edited by sprackleor; 07-07-2011 at 01:09 AM.

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