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06-29-2011, 09:57 AM #1
Final Cut X Damage Control Continues Apple Posts FCX FAQ
The public relations hurricane hovering over Apple's revamped video editing software Final Cut Pro X has reached class 5 status among professional video editors. To address some of these concerns Apple has posted a FAQ on their site.
It opens with this disclaimer, which is the epitome of PR spin:
Final Cut Pro X is a breakthrough in nonlinear video editing. The application has impressed many pro editors, and it has also generated a lot of discussion in the pro video community. We know people have questions about the new features in Final Cut Pro X and how it compares with previous versions of Final Cut Pro. Here are the answers to the most common questions we’ve heard.
Final Cut Pro X includes an all-new project architecture structured around a trackless timeline and connected clips. In addition, Final Cut Pro X features new and redesigned audio effects, video effects, and color grading tools. Because of these changes, there is no way to “translate” or bring in old projects without changing or losing data. But if you’re already working with Final Cut Pro 7, you can continue to do so after installing Final Cut Pro X, and Final Cut Pro 7 will work with Mac OS X Lion. You can also import your media files from previous versions into Final Cut Pro X.
Also, Apple confirmed they are actively working with plug-in developers to update their plug-ins for FCPX. It seems Apple is content letting other developers fix the problems they've created by alienating a large portion of their profession customer base. Whether or not FCPX is the future of non-linear editing will play out over the next few years, but the transition period is going to be insanely rough. Who knows, maybe Apple was the first out of the major players to do a re-haul of their software, perhaps Adobe, Avid and the others will go through similar pains as well.
06-29-2011, 10:32 AM #2
Just cut "Pro" from the title if you're gonna release a striped down version of a product....like Quicktime X
It's debatable whether Apple should keep the "Pro" label to MacBook Pro's
06-29-2011, 12:25 PM #3
The 13" should not be called "pro" as it has no GPU and the low end 15" (the one I have) has a sorry excuse for a GPU. Thunderbolt, the new Quad-core CPUs and the optional high res 1680x1050 screen on the 15" (now available in glossy and matte) are the only things that are pro about them.