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Honestly, what could drive more traffic to a website than the prospect of winning an iPad or iPhone? Maybe the cure for cancer, or guaranteed lottery winnings. Maybe. Too bad...
06-02-2011, 10:09 PM #1
Apple Says No to iPad and iPhone Giveaways
Honestly, what could drive more traffic to a website than the prospect of winning an iPad or iPhone? Maybe the cure for cancer, or guaranteed lottery winnings.
Too bad Apple is trying to dig a grave for the marketing gold that is free iPhone and iPad giveaways. CNN Money's Philip DeWitt highlighted Apple's Guidelines for Third Party Promotions today (found here), and made note of a few of the restrictions. The issue came to light after an ABC affiliate in Durham, N.C. was notified they had violated Apple's rules when promoting an iPad giveaway.
Here are a few excerpts from Apple's guidelines:
- iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
- iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
- You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
- The use of "free" as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
- You must submit all marketing materials related to the promotion of Apple products to Apple for review.
"We appreciate your interest in doing business with Apple!"
Source: CNN Money
06-02-2011, 10:55 PM #2
HAHA! Good luck enforcing that one Apple!
06-02-2011, 11:03 PM #3
wait... so I can not BUY and PAY for an apple product and then give it away to whoever I want?? WTF is wrong with apple...
06-03-2011, 07:04 AM #4
06-03-2011, 08:10 AM #5
Is this for retail or wholesale purchases from Apple? I find it hard to believe that they would think they could control the sale after a retail purchase?
06-03-2011, 09:12 AM #6
I always thought crApple were retarded and this just gives more proof I'm right.
06-03-2011, 09:20 AM #7"僕はアニメが好きです!!!"
"一遍…死んで見る" ---閻魔あい, 地獄少女
"Humans are greedy, therefore they are human, you do well to remember that."
"Go ahead and shoot me if you want, but... I think you'll wish you'd saved your ammunition later."
---Armblast, GOTT Auditor and ES Member
06-03-2011, 10:30 AM #8
My god, and just when you thought Apple couldn't get any more nazi, they do this. I haven't owned an apple product in over a year, but I keep coming back to modmyi.com just hoping for stupid **** like this.
06-03-2011, 10:42 AM #9
06-03-2011, 11:14 AM #10
Why is that when I am not signed into MMi I can see all the comments on every post... but when I am signed in I only see the first comment. This post has 7 comments and I see one the moment I sign in. I am using Vista and firefox. Its been like this since the update. The other thing is very few of the topics have the READ MORE link. I have to click the comments or topic subject to READ MORE.
06-03-2011, 02:21 PM #11
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The for dummies website didn't take down their iPad giveaway yet.
06-04-2011, 10:12 AM #12
You can do whatever giveaways you want. They're just saying that you can't use their trademarked names in the promotion. While being a little harsh, I can understand why Apple doesn't want their name attached to every crappy, scam company out there. And seeing as how they're Apple's trademarks that they've worked so hard to create and brand, they should have the right to control them. Enforcing this new policy however...