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Apple's plans for this weekend are becoming increasingly clear. The prospect of a new product launch has all but died. It seems this weekend will see the official unveiling of...
05-18-2011, 11:52 AM #1
Apple Store 2.0 Details Begin to Emerge
Apple's plans for this weekend are becoming increasingly clear. The prospect of a new product launch has all but died. It seems this weekend will see the official unveiling of the new Apple retail store experience.
9 to 5 Mac has received a number of unconfirmed claims from a trusted source on what changes Apple will be making. According to the source, the changes being made are internally being referred to as "Apple Store 2.0." The planning and development of the new retail experience reaches beyond Apple's Senior VP of Retail Ron Johnson, and extends to Steve Jobs, and Apple Senior Vice President of Design Jonathan Ive.
The program, which allegedly has been led by Jobs and Ive, will include new "Personal Setup" services referred to as "Startup Sessions," and will be much more interactive than current personal setup services. Also, the interactivity will extend to the signage in Apple Store displays. The paper signs that currently display information about products on the Apple Store floor will be replaced with interactive iPads. Beefed up displays and new sound systems will round out the cosmetic, and technical changes to the store floor.
Perhaps the most interesting claim the source makes is that a new iOS Apple Store application will be released as well. The new app will add another level of interactivity to the Apple Store 2.0 experience. An example the source gave was a user can walk in an Apple Store, and the app will know where the user is at in the store. The app can then ask the user if they'd like to speak to a specialist.
The motif for the new Apple Store experience seems to be interactivity. Touch screen user interfaces have been implemented in the retail experience sparingly. Microsoft's "Surface" technology, revealed back in 2008, was supposed to usher in a new era of interacticty for consumers, but this has been largely unrealized. Apple seems to be using their much cheaper, and smaller, iPads to bring a new level of interaction to the retail experience.
There currently are a number of Android and iOS apps available for Walmart and other retailers, but they're really nothing more than paired down, portable versions of the companies websites. If, and I emphasize IF, this is in fact the case, and Apple does unveil a new, more interactive retail experience, hopefully the rest of the retail industry can be inspired.
In an era of incredibly powerful portable electronics, it's only a matter of time until the purported level of interactivity in the new Apple retail model extends itself throughout the retail sector.
Source: 9 to 5 Mac
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05-18-2011, 12:01 PM #2
05-18-2011, 12:14 PM #3
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05-18-2011, 12:27 PM #5
05-18-2011, 12:29 PM #6
05-18-2011, 12:36 PM #7
I like those giant tables microsoft has hahah we got a couple here at UW in the CSE building. I hope these rumors are true though the app thing sounds very interesting. I want them to come out with the student mac free ipod deal... must gets imac
05-18-2011, 12:56 PM #8
Just when it couldn't get any nerdier ...
05-18-2011, 01:05 PM #9
If there were an app for stores like WalMart and Target that would tell me exactly where in the store something is located, show it to me on a graphic, and show my current location in the store, I would install those in a heartbeat. That to me sounds like a fanTASTIC idea. Hopefully this Apple Store 2.0 will spur along this type of retail store technology development.
05-18-2011, 01:15 PM #10
Now this is much more realistic then that last post.
05-18-2011, 01:19 PM #11
I guess they're trying to speed up the process and get people in and out? At least I hope that's what the purpose is - a bunch of people standing around in the store fiddling with their devices sounds creepy.
Personally I hate going into Apple stores - they're always so small and there's always a ton of people in them. How about Apple employees honk a horn every 15 minutes, and if you're not in line to buy something or get tech help then for goodness sake leave. All the iPads can display an angry picture of Steve Jobs and become inoperable until the facetime camera sees you pull out a credit card or some cash.
05-18-2011, 02:00 PM #12
05-18-2011, 02:04 PM #13
How many different ways can you explain the product to a customer and process the payment? Was this really necessary?
Apple Store 2.0.........please! It's the same product. This is nothing more than an attempt to gain more revenue through some "mysterious" doings behind the black curtain. But when the curtain comes down you still have the same merchandise in the same store with nothing more than a fancy tit job done to it.
But in the end...people will still do nothing more than fiddle with the devices yet again and not buy a thing if they don't have the money....no matter how awesomely nerdy the store looks.
05-18-2011, 03:41 PM #14
05-18-2011, 04:21 PM #15
Next thing you know they are going to start calling it the iStore...
05-18-2011, 06:29 PM #16
[QUOTE=Gamemaster77;6056176]Next thing you know they are going to start calling it the iStore...[/QUOTE
I have an iStore in my country
05-18-2011, 06:33 PM #17
05-18-2011, 08:42 PM #18
The app sounds very cool. Hopefully it let's you get help without even having to speak to the person first they'll just come to you and know exactly what you need.
05-19-2011, 05:35 AM #19
God knows they need a revamp.
Disorganized as hell. Hope they end up with dedicated registers and folks to man them. Too many register folks get sidetracked by issues. I dont like waiting when I want to buy something and leave (and I have it im my hand).
05-20-2011, 12:56 AM #20